LiveArea has been acquired by Merkle Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business. As a Dentsu Group company, Merkle is committed to helping clients deliver best-in-class, differentiated and connected commerce experiences across the entire customer journey. In addition to LiveArea’s expertise in technology and Connected Commerce, our growing range of digital business capabilities, which includes NXT™ Intelligence, Product Innovation, Service Design, Performance Marketing, and Orchestrated Services, complements Merkle’s services and strategy.