LiveArea client Saks Fifth Avenue continues to win awards for its digital webstore launched late last year. Recently, the brand received recognition for user experience in the Webby Awards, the leading international award honoring excellence on the Internet.

Juneteenth, a portmanteau of June and nineteenth, is also known as Freedom Day, Jubilee Day, Liberation Day, and Emancipation Day.

June is Pride Month, and we at LiveArea are proud to mark these 30 days. This celebration not only observes and supports the right to equality everyone deserves, but it honors LGBTQIA+ contributions to business, the arts, engineering and science, and every facet of society.

While we are a digitally focused agency, our creatives find continual inspiration on the printed page, and particularly interesting or useful books often circulate among the team.

In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”

Consistency, trust, frictionless experiences across online and offline touchpoints and channels are key to driving behavioral and emotional loyalty – and emotional loyalty can pay a huge dividend.