We are a collection of problem solvers, artists, technologists, and passionate, creative minds.
We are commerce experts. There isn’t an inch of the digital commerce terrain we haven’t explored. For more than two decades, we’ve helped world-class organizations transform and grow their businesses.
We bring together exceptional expertise, people passionate about commerce, and proven processes to create a boutique experience at enterprise scale. We are large enough to support multinational organizations and nimble enough to accelerate growth for small and mid-sized businesses.
Our leadership.
Mike Willoughby
Chief Executive Officer
Mike Willoughby is Chief Executive Officer of PFSweb, Inc. and oversees investor relations and the overarching strategy of the company. He has been instrumental in the acquisition, development, integration, and support of PFSweb’s world-class technologies and he continues to have a key role in the architecture of the company’s solution and service offerings.
It was Mike’s vision to diversify and expand PFSweb’s professional services offering through strategic acquisitions and the subsequent branding realignment to establish two business units: the Operations Services unit, PFS, and the Professional Services business unit, LiveArea. He continues to be actively involved in the company’s enterprise advancement efforts today.
Mike is a native Texan and has been a resident of the Dallas area since 1987. He is a graduate of ACU where he earned a Bachelor of Business Administration in 1986. Mike received the Distinguished Alumni Citation from ACU in 2011.
Jim Butler
Executive Vice President & General Manager
Jim is executive vice president and general manager of LiveArea, a full-service, global customer experience and commerce agency and business unit of PFSweb. He brings decades of technology and consulting leadership, digital agency expertise, and executive management experience to LiveArea.
Before joining LiveArea, Jim served as president of the connected communities consulting practice at Intersection, a leading smart cities technology and media company. Prior to this he was president of Isobar, a full-service global digital consulting agency and part of the Dentsu Aegis network. Additionally, he has held executive roles in a variety of other digital agencies, including Razorfish and Roundarch.
He is a graduate of Ithaca College where he studied economics management.
Our partners.
Our ecosystem is vast. We team with best-in-class commerce companies that bring fresh thinking, new experiences, and innovative technology to accelerate digital transformation.
Click on a partner logo to learn more.
Select clients.
News & Events.
NEWS
Majority of U.S. Businesses Say Pandemic Will Change Future Operations
More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.
NEWS
Majority of U.S. Businesses Say Pandemic Will Change Future Operations
More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.
NEWS
Majority of U.S. Businesses Say Pandemic Will Change Future Operations
More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.
EVENTS
Lean Operations and Cost Reduction
How are manufacturers identifying opportunities to reduce costs during uncertain times? LiveArea and Magento explore identifying customer expectations and how to leverage the best aspects of Lean Operations to deliver value with the operational and commerce tooling at your disposal.
EVENTS
Lean Operations and Cost Reduction
How are manufacturers identifying opportunities to reduce costs during uncertain times? LiveArea and Magento explore identifying customer expectations and how to leverage the best aspects of Lean Operations to deliver value with the operational and commerce tooling at your disposal.
EVENTS
Lean Operations and Cost Reduction
How are manufacturers identifying opportunities to reduce costs during uncertain times? LiveArea and Magento explore identifying customer expectations and how to leverage the best aspects of Lean Operations to deliver value with the operational and commerce tooling at your disposal.
Awards.
