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3 Reasons You Should Implement Google Analytics App + Web Now


As you may or may not have heard, Google has launched an entirely new version of Google Analytics called “App + Web.”  To be clear this is not an upgrade to the current version of Google Analytics, but rather an entirely new platform.  Why should you implement this new version of Google Analytics now?

Reason #1 – Start collecting data now so you have historical data in your App + Web Google Analytics property.  You will not lose your historical information in your current Google Analytics properties, but the data for App + Web will live in an entirely different reporting view and the data structure is largely different.  Collecting this data now will allow you to compare metrics year over year making it easier to generate value from reports going forward.

Reason #2 – App + Web is where investments in Google Analytics are being made moving forward. Getting started now will allow you to get familiar with the new reports, features, and implementation.  Obtaining early access to the future of Google Analytics will put you ahead of your competition.

Reason #3 – There are many new features in App + Web you can leverage to answer business questions. I won’t highlight all of the features in this blog, but here are three worth noting:

  • There is no sampling in App + Web, which means you can report on and analyze your full data set. Previously this was a feature that was exclusive to the paid version of Google Analytics (GA360).
  • Take advantage of a more flexible and intelligent reporting interface that puts an emphasis on stitching users and their interactions together across platforms and devices. In addition, Advanced Analysis is available to all App + Web users where previously this was a GA360 feature only.
  • Leverage the free BigQuery integration to analyze your data in new ways. For example, you can integrate your App + Web data with third party data or other internal data sets to conduct new & different analyses.

If you are interested in implementing App + Web or just want to learn more please drop us a line.


John Kalinoski is Director of Digital Analytics and CRO at LiveArea.