5 Halloween Marketing Ideas to Scare Up Online Sales
October 7, 2019
No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights.
According to the National Retail Federation’s annual survey, shoppers in the U.S. will spend an average $86.27 per person, totaling $8.8 billion. Around 172 million people plan to celebrate Halloween – 68% of those surveyed. Although far more popular in the U.S., Halloween is gaining in popularity across Europe where trick or treating got its start 2,000-years ago as a Celtic pagan festival.
Top Halloween purchases in the U.S. include costumes, candy, decorations, and greeting cards. According to the NRF, consumers plan to spend $3.2 billion on costumes, $2.6 billion on candy, $2.7 billion on decorations, and $390 million on greeting cards.
While Thanksgiving used to signal the start of the holiday season, Halloween is a bit of a dress rehearsal for eCommerce brands looking to boost revenue. You don’t have to sell costumes or candy to get in on the action, either. Beauty products, clothes, accessories, furniture – it’s all fair game for Halloween. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on.
1. Boost sales with Halloween-themed content
Take advantage of the playful nature of the holiday to create compelling content. Carousel ads on Facebook and Instagram can be used to showcase offers or feature Halloween-specific content. Visual content like images, GIFs, and videos grab the attention of social media audiences faster than plain text. Also, be sure to make your Halloween-related products shoppable on social channels. Use compelling, theme-related product images like the one below that LiveArea client Kat von D posted on Instagram.
2. Carve out more business with promo codes
Use a Halloween theme to promote discount codes. Offer discounts early in the month, leading up to the Halloween shipping cut-off. Remember, too, offering a percentage off an order or item is typically more effective than providing a specific dollar amount off. Additionally, use email to countdown to Halloween and create greater urgency to purchase. LiveArea client Party City leverages a strong promotional strategy while reminding customers of the declining number of days until Halloween – both on their site and in email.
3. Bundle up
Increase your average order value by creating Halloween bundles or companion opportunities. If you are featuring costumes or housewares, add complementary accessories to product detail pages. Feature these sets in your content, navigation, social campaigns, and email campaigns.
4. If you’ve got it, haunt it
Use clever subject lines to boost your email open rates. Research show that 47% of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. If you aren’t sure if you’ve struck the right note, use Subjectline, a free online tool that will evaluate your subject line and provide feedback. Also, work some puns into your email copy and watch open rates and results creep up.
5. Stir a cauldron of conversions
Shoppers are searching online for costume ideas and merchandise. Online search remains the top source of Halloween inspiration, cited by 35% percent of consumers surveyed by the NRF. So, if you’ve got Halloween-related inventory, apply the capabilities inherent in your eCommerce platform to spin up Halloween categories and landing pages that apply to the holiday.
Most of all, have fun with the Halloween marketing ideas and content you create. It’s your opportunity to engage shoppers in clever ways – and, with the right tactics, sales will follow. And, that’s not “witchful” thinking – (sorry, I couldn’t resist.)
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AVP, Digital Marketing
Courtney partners with clients to build strategies and marketing plan across all digital channels. She has extensive marketing expertise driving programs across fashion and retail, consumer packaged goods, and health and beauty, that focus on customer acquisition, retention and engagement. Based in our Allen office headquarters, Courtney oversees the Digital Marketing practice, which includes marketing strategy, paid media, SEO, email marketing, storefront merchandising and analytics.