How retailers can make the most of Black Friday 2019
Nov 7, 2019
Black Friday is only around the corner. This year, it falls on pay-day weekend and is closer to Christmas. So, will this year be better than previous years with people stocking up on presents? How much do sales depend on discount levels? And will Black Friday help struggling high-street retailers hit their revenue targets?
On 30th October, Andy Mulcahy, Strategy and Insight Director at IMRG, sat down with Elliott Jacobs, Director, Agency and Commerce Consulting at LiveArea EMEA, to discuss the upcoming peak period and provide advice for those retailers looking to make the most of the event in 2019.