Customer-Centricity Checklist – Crack Your Customer in 6 Steps
January 23, 2019
Placing the customer at the centre of your business is not a new concept — ‘customer-centricity’ has become something of a business buzzword. However, only a small number of companies can truly lay claim to a business model which reflects the needs of the customer, often due to the change in culture required.
Raising customer satisfaction and relationships to new heights isn’t purely a mantra for the sales and marketing teams. The evolution required involves wholesale change throughout your business operations. It should be one that aligns all departments in a way that services the customer at all points in their journey, with your brand or your product.
The journey to a customer-centric model can seem protracted. A champion is often required within the business to kick-start the conversation and identify the requisite points for action. This customer-centricity checklist can help by defining the possible changes required. Break down each task into manageable projects for your business, and get the conversation started.