skip to Main Content

Blog
EMEA

You are about to view corporate content available in English only.

Webby Awards Honor LiveArea … Again

FEATURED POST

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

READ MORE

MORE POSTS

Webby Awards Honor LiveArea … Again
FEATURED POST

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

READ MORE
B2B Marketing Content Writing Blog Image | LiveArea
Making B2B Content Memorable – Writer’s Tips

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

VIEW BLOG
Getting Started: Homepage Tips and Tricks
FEATURED POST

First impressions are lasting. So the homepage of your eCommerce store is your opportunity to forge – or lose – long-term customer relationships.

READ MORE
Anastasia Beverly Hills LiveArea Health & Beauty Event
Anastasia Beverly Hills Joins LiveArea Beauty Vision Event

April 12, 2019
Press Release


Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.

VIEW PRESS RELEASE
How Does Endless Aisle Complement an Omnichannel Strategy?

Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?

VIEW BLOG
Killer Strategies eBook
Killer Strategies eBook – Part 2 in the Killer Commerce Series
FEATURED POST

The velocity of change in eCommerce continues to accelerate and consumers are speeding the pace. Commerce tools and technology are redefining how brands engage and interact...

READ MORE
Conquering the Consumer Webinar Recording
FEATURED POST

Rich Mathias, Senior Technology Architect at LiveArea and Paul Smith, Global Industry Principle – Consumer Industries at SAP talk through the considerations for developing a new D2C approach.

READ MORE
Tips for luxury brands selling D2C online - LiveArea
How Can Luxury Brands Best Sell Direct-to-Consumer Online?

Heritage, quality, and personal relationships are vital differentiators for luxury brands, but how can these be portrayed digitally to the modern customer?

VIEW BLOG
Anu Jain
PFSweb Appoints Anu Jain as Executive Vice President, General Manager of LiveArea

April 2, 2019
Press Release


Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...

VIEW PRESS RELEASE
Commerce in B2B Rules Webinar Recording
Commerce in B2B Rules Webinar Recording
FEATURED POST

Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes a successful B2B commerce project.

READ MORE
Getting Started: Product Detail Pages and the Art of Showing and Telling

The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.

VIEW BLOG
Messenger Bot Blog - LiveArea
What’s All the Chat About Facebook Messenger Bots?

For consumers, Facebook Messenger bots deliver personalised guided selling journeys, for brands they are quick and easy to set up as an alternative to apps.

VIEW BLOG
LiveArea Fashion Sustainability Blog Thumbnail
Sustainability – Fashion Fundamental or PR Ploy?

Sustainability is about the big picture, it’s time for fashion brands to talk about their materials, packaging, manufacturing, product care, and logistics.

VIEW BLOG
Getting Started With Your New Webstore: Navigation
FEATURED POST

Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.

READ MORE
Health & Beauty Disruptive Technologies Customer Experience Blog LiveArea
7 Disruptors in the Health & Beauty Industry

New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.

VIEW BLOG
Killer Commerce eBook Part1
Killer Commerce eBook Part 1
FEATURED POST

Commerce is killing it today as brands take aim at engaging customers with disruptive tools and technologies. Artificial intelligence, headless commerce, cutting-edge search capabilities...

READ MORE
AMP and PWA for fast mobile ecommerce
AMP or PWA for Mobile-First eCommerce – Why Not Both?

Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.

VIEW BLOG
Attribution Modeling blog thumbnail
Attribution Modeling in Google Analytics: Why it Matters
FEATURED POST

It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.

READ MORE
Artificial Intelligence Blog LiveArea
What is AI and How Can It Be Used in eCommerce?

Artificial intelligence is evolving the buying and selling experience for both shoppers and retailers through increased intelligence and personalisation.

VIEW BLOG
blog thumbnail - Ava Award for US Mint
Newly Minted Winner: LiveArea Takes Home the Gold for United States Mint Campaign
FEATURED POST

The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.

READ MORE
LiveArea Future of Manufacturing Report Thumb Raconteur
How Can the Fourth Industrial Revolution Bring Manufacturers Closer to Customers?

Richard Mathias, Senior Technology Architect at LiveArea, discusses the global manufacturing landscape for Raconteur’s Future of Manufacturing Report.

VIEW BLOG
Marketing lessons to be learnt from Fyre Festival
What Can Marketers Learn From the Fyre Festival Fallout?

What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.

VIEW BLOG
Wearing it Well: How Fashion Brands Can Design a Digital Strategy
FEATURED POST

Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...

READ MORE
What’s Driving Our Obsession with Connected Vehicles?

Connectivity is fueling the future of the automotive industry. What are the everyday applications of connectivity, and who will benefit the most?

VIEW BLOG
Latest eCommerce Trends in China Blog
The Great Mall of China – What Can We Learn from China’s Retail Boom?

China is leading eCommerce into a new era of customer experience, with innovations in mobile payments, social media, 'New Retail', and new technologies.

VIEW BLOG
eCommerce Calendar for 2019 LiveArea
LiveArea 2019 Commerce Calendar

When’s the next big holiday? What date is Black Friday this year? Use LiveArea’s 2019 Commerce Calendar Infographic and make your year a success.

VIEW BLOG
BigCommerce image thumbnail
An eCommerce Technology Buyer’s Guide to Cloud versus On-Premise Solutions
FEATURED POST

Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...

READ MORE
Mobile First Ecommerce New Era Thumbnail
How Did New Era Launch Mobile-First Commerce in 7 Days?
FEATURED POST

Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.

READ MORE
Customer-Centricity Checklist – Crack Your Customer in 6 Steps

Define the possible changes in your business for true customer-centricity. Break down each task into manageable projects and crack the needs of your customer.

VIEW BLOG
B2B Manufacturers CX LiveArea Thumbnail
CX in Manufacturing: 6 Reasons to Transform Your Business

Placing customers at the centre of B2B manufacturing models can result in major benefits. Discover the 6 reasons to transform your customer experience.

VIEW BLOG
BigCommerce News Release thumbnail image
LiveArea and BigCommerce Join Forces to Provide Comprehensive Professional Services for Online Commerce

January 14, 2019
Press Release


LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.

VIEW PRESS RELEASE
Golden Quarter Commerce Strategy Thumbnail
How Did Peak Go? 5 Tips to Maximise Your Commerce Strategy
FEATURED POST

Elliott Jacobs, Director of Commerce Consulting at LiveArea, explores the key issues faced by retailers during the Golden Quarter, and how to plan ahead for peak success.

READ MORE
Artificial Intelligence eCommerce LiveArea
Artificial Intelligence | Cutting Through the Hype
FEATURED POST

Our whitepaper explores how AI has become the ‘defining technology’ of our times, and demystifies the technology to help brands embrace it as part of their commerce strategy.​

READ MORE
IBM - HCL thumbnail image
LiveArea’s Perspective on the IBM-HCL Announcement
FEATURED POST

Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....

READ MORE
Google Analytics 360 thumbnail image
Google Analytics Vs. Google Analytics 360. What’s Right For You?
FEATURED POST

Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...

READ MORE
Customer-Centric Manufacturing | In the Age of the Fourth Industrial Revolution
FEATURED POST

Our whitepaper explores how new technologies can help manufacturers deliver products faster, more efficiently and with better quality, whilst keeping a focus on customer experience.​

READ MORE
Forrester Wave 2018 News Release
LiveArea in Forrester Wave

December 3, 2018
Press Release


LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.

VIEW PRESS RELEASE
Kendo News Release thumbnail
Kendo Brands Teams with LiveArea as its Digital Design Partner
FEATURED POST

November 14, 2018
Press Release


LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...

VIEW PRESS RELEASE
Davey award news release thumbnail
And the Winner is … LiveArea
FEATURED POST

October 31, 2018

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services...

READ MORE
Paid Media Strategy for the Holidays - Blog
Refining Your Paid Media Strategy For The Holidays
FEATURED POST

Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...

READ MORE
Last Minute Holiday Email Marketing Tips
FEATURED POST

Email can drive between 8% and 33% of online and in-store sales annually. That’s a wide range. So, how do you push your numbers to the high end – over the holidays...

READ MORE
Top 5 List - Last minute Holiday SEO Check
Top 5 List – Last Minute Holiday SEO Check
FEATURED POST

Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic...

READ MORE
Channel Conflict blog thumbnail image
Channel Conflict: Battle Royale Or Tempest In A Teapot? It All Depends.
FEATURED POST

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...

READ MORE
Click and Expect - blog thumbnail image
The Magic Behind Click And Expect
FEATURED POST

Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...

READ MORE
LiveArea Press Release | The Entertainer
The Entertainer announces new website

September 13, 2018
Press Release


The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, is excited to announce the launch of its new and improved...

VIEW PRESS RELEASE
Single View of Customer Data - blog thumbnail image
Why You Need To Create A Single View Of Customer Data
FEATURED POST

How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...

READ MORE
Shopping Ads blog thumbnail image
Search, Find, Buy: How To Make Shopping Ads Work For You
FEATURED POST

Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...

READ MORE
Disruption In The Age Of Amazon: 5 Essential Steps To Take
FEATURED POST

Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...

READ MORE
Forrester press release, eCommerce news thumbnail
LiveArea in Now Tech Report

June 18, 2018
Press Release


LiveArea is included in Forrester’s Now Tech: Commerce Service Providers, Q2 2018 report. LiveArea is one of 29 firms profiled in the 12-page analysis of commerce service providers...

VIEW PRESS RELEASE
Shopify press release, eCommerce news thumbnail
LiveArea X Shopify Plus

June 6, 2018
Press Release


LiveArea announced today it has joined the Shopify Plus Partner Program to deliver commerce solutions and services to high-growth businesses. Journelle, a New York City-based luxury lingerie brand...

VIEW PRESS RELEASE
Why you need to digitalize your B2B business now
FEATURED POST

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...

READ MORE
Health Beauty Whitepaper blog thumbnail emea
Bringing Health & Beauty to Life Online
FEATURED POST

Our whitepaper explores how brands are developing and using technology to create emotionally engaging and fulfilling online shopping experiences at every stage of the customer decision journey...

READ MORE
Automotive Whitepaper blog thumbnail
A 21st Century revolution of the automotive aftermarket
FEATURED POST

We review the key trends driving this revolution to help create a unified and holistic view of the market and the automotive customer, realise the opportunities and gain focus...

READ MORE
Heatmaps: A Visualization Tool For Digital Analytics
FEATURED POST

Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...

READ MORE
Raconteur blog thumbnail
Why customer experience is central to a successful digital strategy
FEATURED POST

Digital transformation must put the customer first, says Paul Lynch, Area Vice President and Managing Director of LiveArea EMEA...

READ MORE
Luxury blog thumbnail
How luxury brands can continue to sparkle in the digital age
FEATURED POST

Explore the forces that are shaping the luxury market and gain insights on how to cater to the new luxury consumer. Brands need to leverage digital opportunities...

READ MORE
Social, Seamless, Smart blog thumbnail
Social, Seamless, Smart: The future of customer interactions
FEATURED POST

Looking at how brands can navigate through these changing times to create a social, seamless and smart customer journey that will help them remain...

READ MORE
Customer Centricity blog thumbnail
Customer-Centricity – The new corporate electricity
FEATURED POST

What are the advantages of customer-centricity and what it means to your business. We provide insights on how you can offer true value to your customers...

READ MORE
Pendleton press release, eCommerce news thumbnail
Pendleton

June 6, 2018
Site Launch


LiveArea was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site on Salesforce Commerce Cloud. Pendleton was looking to...

VIEW PRESS RELEASE
YETI press release, eCommerce news thumbnail
YETI

April 12, 2017
Press Release


LiveArea was selected by YETI, the leading premium cooler and drinkware brand, to design their new commerce site. The new site will connect the YETI brand story to the commerce experience through...

VIEW PRESS RELEASE

TRUSTED BY THE BEST

Tommy Bahama Client Logo
See's Candies Client Logo
Barbour Client Logo
Daily Mail Client Logo
Canada Goose Client Logo
Anastasia Client Logo

We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.