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Stranger Things Brand Partnerships and Product Placement Blog

Marketing Case Study: Stranger Things Product Placement & Brand Partnerships


Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?

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Stranger Things Brand Partnerships and Product Placement Blog
Marketing Case Study: Stranger Things Product Placement & Brand Partnerships

Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?

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Managed Services Continuous Improvement
Next-Gen Managed Services: Continuous Delivery and Integration
FEATURED POST

Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...

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Beauty influencers eCommerce strategy
Influencing Marketing – How Beauty eCommerce Uses Social Media & Influencers

Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.

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Mobile First CRO Tips
Mobile CRO – How to Increase eCommerce Conversion Rates Through Mobile-First Design

Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.

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The Future of the Beauty Industry - Where will the market grow | LiveArea blog
The Future of Beauty – Industry Growth Areas & Companies Leading the Way

In the future, beauty brands who engage in a two-way conversation with consumers are likely to succeed, through social media, user-generated content, new beauty technology and other concepts.

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Generational Spending in Fashion and Apparel
Who, What, Wear: How “Gens” Spend on Fashion & Apparel
FEATURED POST

Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.

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Top Tips: Building a Business Case for Digital Transformation

Businesses understand the importance of digital transformation, but selling a project internally can be difficult. LiveArea’s Richard Mathias gives his top tips on building a successful business case.

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Globalization
Going Global: A World of Opportunity
FEATURED POST

Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.

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Beyond Borders Embracing Global eCommerce
Beyond Borders | Embracing Global eCommerce | Whitepaper
FEATURED POST

Our whitepaper identifies the recent shifts in consumer behaviour, markets, technology, and legislation, and explores how brands can successfully take advantage of emerging markets and global eCommerce opportunities.

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5G Rollout Speed Implementation eCommerce Blog
The 5G Rollout – How it Works, Challenges, Speed & Benefits for eCommerce

LiveArea’s Richard Mathias addresses key misconceptions around the next big tech trend, explaining where, when, and how 5G may be used and implemented, plus how brands can prepare.

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Generation Z Millennial Shopping Habits Consumer Trends Blog
Generation Z & Millennial Trends, Consumer Behaviour & Shopping Habits – LiveArea Q&A

Shane Orchard and Benoit Soucaret advise how to engage Gen Z and Millennial consumers in-store and online, through smart product pages, search, UX and in-store experience.

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Direct-to-Consumer Brands: Unstoppable Startups?
FEATURED POST

Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?

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Webinar Recording - Omnichannel Promise Fulfilled
Omnichannel Promised Fulfilled Webinar Recording
FEATURED POST

Listen to LiveArea and Fluent Commerce explain how to truly deliver on the omnichannel promise, giving your consumers the seamless shopping experience they expect.​

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PSD2 Explained eCommerce Merchants Preparation Compliance Blog
PSD2 Explained for eCommerce Merchants: The Benefits & How to Prepare

LiveArea's Richard Mathias discusses the impacts of PSD2 on eCommerce merchants, and highlights how businesses can prepare for changes and embrace innovation in payments.

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Selling Direct in Consumer Packaged Goods
Selling Direct in Consumer Packaged Goods | CPG Whitepaper
FEATURED POST

Our whitepaper identifies the unique factors at play in CPG, and advises how brands can embrace digital, and become more authentic and agile in the way they sell direct to consumers.

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Website redesign
Time to Refresh or Redesign? Questions to Consider.
FEATURED POST

How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.

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Jim Butler LiveArea General Manager
PFSweb Appoints Jim Butler as Executive Vice President, General Manager of LiveArea

Jun 12, 2019
Press Release


PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.

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Black Friday Holiday Season eCommerce Performance Check Blog
The Pre-Peak eCommerce Health Check – Are You Ready for Black Friday?

The peak trading period puts unprecedented pressure on eCommerce businesses, web performance, and trading teams. Prepare for this period with a Pre-Peak eCommerce Health Check.

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Getting Started: Enhancements and Vendor Selection
FEATURED POST

As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.

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India eCommerce Trends Logistics Payments Websites blog
eCommerce in India – Retail trends, Logistics, & Advice on Entering the Indian Market

As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.

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Are You Ready to Transition from Magento Commerce 1? What You Need to Know About Making the Move.
FEATURED POST

Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.

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Online Marketplace eCommerce Platforms Tips Blog
Marketplace eCommerce Platforms – Tips for Starting an eCommerce Marketplace

Online marketplaces provide an opportunity for eCommerce retailers to build a new revenue stream, and vertically-aligned stores may be the differentiator.

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B2B Buyer Personas Customer User Templates Blog
B2B Buyer Persona – Understanding Different Personas in B2B Commerce & Marketing

LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.

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Video For eCommerce Websites Online UX Blog
Video for eCommerce – How Can Video Improve User Experience Design & Conversion?

Video is a key tool in eCommerce user experience design. It improves conversion, boosts SEO, drives engagement on social media, educating and entertaining consumers.

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International eCommerce Global Expansion Platform Selection Blog
International eCommerce Platform – How to Expand Internationally & Platform Selection

ECommerce businesses must invest in a technology platform that is robust, versatile, and scalable to support overseas expansion, and there are many options.

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LiveArea Delivers Digital-First Customer Experience for Camping World Brands
Camping World

May 2, 2019
Press Release


LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.

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Getting Started: Finding Success With In-Site Search
FEATURED POST

In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.

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Personalisation UX Design User Experience Blog
Personalisation in User Experience – Website Personalisation, Analytics, Recommendations & More
FEATURED POST

Personalised digital experiences can help brands build loyalty and drive sales. Find out what brands should consider when starting out with personalisation.

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Are You Ready For The B2C-fication of B2B?
FEATURED POST

B2B is complicated, but taking a page from B2C sellers can simplify sales and service.

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Webby Awards Honor LiveArea … Again
FEATURED POST

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

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B2B Web Content Marketing Writing Tips Blog
B2B Marketing Tips – Web Content Writing Tips for B2B Brands

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

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Getting Started: Homepage Tips and Tricks
FEATURED POST

First impressions are lasting. So the homepage of your eCommerce store is your opportunity to forge – or lose – long-term customer relationships.

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Anastasia Beverly Hills LiveArea Health & Beauty Event
Anastasia Beverly Hills Joins LiveArea Beauty Vision Event

April 12, 2019
Press Release


Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.

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Endless Aisle Retail Omnichannel Technology Blog
Endless Aisle Omnichannel – How Does Endless Aisle Technology Support an Omnichannel Strategy?

Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?

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Killer Strategies eBook
Killer Strategies eBook – Part 2 in the Killer Commerce Series
FEATURED POST

The velocity of change in eCommerce continues to accelerate and consumers are speeding the pace. Commerce tools and technology are redefining how brands engage and interact...

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Webinar Recording | Conquering the Consumer: CPG growth in the age of disruptive brands
Conquering the Consumer Webinar Recording
FEATURED POST

Rich Mathias, Senior Technology Architect at LiveArea and Paul Smith, Global Industry Principle – Consumer Industries at SAP talk through the considerations for developing a new D2C approach.

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Luxury Online Shopping Customer Experience Blog
Luxury Online Shopping – How Can Luxury Brands Best Sell Direct-to-Consumer Online?

Heritage, quality, and personal relationships are vital differentiators for luxury brands, but how can these be portrayed digitally to the modern customer?

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Anu Jain
PFSweb Appoints Anu Jain as Executive Vice President, General Manager of LiveArea

April 2, 2019
Press Release


Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...

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Webinar Recording - Commerce in B2B Rules
Commerce in B2B Rules Webinar Recording
FEATURED POST

Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes a successful B2B commerce project.

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Getting Started: Product Detail Pages
Getting Started: Product Detail Pages and the Art of Showing and Telling

The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.

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Facebook Messenger Bots Best AI Chatbots eCommerce Blog
Facebook Messenger Bots – How Are Businesses Using the AI Chatbot and Who’s Doing It Best?

For consumers, Facebook Messenger bots deliver personalised guided selling journeys, for brands they are quick and easy to set up as an alternative to apps.

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Ethical Clothing Brands Sustainable Fashion Blog
Sustainable Clothing – Is the Fashion Industry Ready for Ethical Clothing?

Sustainability is about the big picture, it’s time for fashion brands to talk about their materials, packaging, manufacturing, product care, and logistics.

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Getting Started - LiveArea blog
Getting Started With Your New Webstore: Navigation
FEATURED POST

Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.

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New Technology Disruptors in Beauty Industry Blog
New Technology in Beauty – 7 Disruptors in the Health & Beauty Industry

New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.

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Killer Commerce eBook Part1
Killer Commerce eBook Part 1
FEATURED POST

Commerce is killing it today as brands take aim at engaging customers with disruptive tools and technologies. Artificial intelligence, headless commerce, cutting-edge search capabilities...

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AMP Pages Mobile First eCommerce Design Blog
AMP or PWA for Mobile-First eCommerce – Optimising Page Load Speed and SEO for Mobile

Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.

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Attribution Modeling blog thumbnail
Attribution Modeling in Google Analytics: Why it Matters
FEATURED POST

It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.

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AI in Retail Artificial Intelligence for eCommerce Growth Blog
AI in Retail – What is Artificial Intelligence and How Can It Be Used for eCommerce Growth?

Artificial intelligence is evolving the buying and selling experience for both shoppers and retailers through increased intelligence and personalisation.

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blog thumbnail - Ava Award for US Mint
Newly Minted Winner: LiveArea Takes Home the Gold for United States Mint Campaign
FEATURED POST

The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.

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4IR Industry 4.0 Fourth Industrial Revolution eCommerce Blog
Industry 4.0 – How Can the Fourth Industrial Revolution Bring Manufacturers Closer to Customers?

Richard Mathias, Senior Technology Architect at LiveArea, discusses the global manufacturing landscape for Raconteur’s Future of Manufacturing Report.

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Fyre Festival Marketing Case Study, Marketing Campaign Strategy Blog
Case Study: What Can Marketers Learn From the Fyre Festival Fallout?

What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.

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Wearing it Well: How Fashion Brands Can Design a Digital Strategy
FEATURED POST

Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...

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Vehicle Connectivity Trends Future Cars Infotainment Blog
Vehicle Connectivity Trends – What’s Driving Our Obsession with Connected Vehicles?

Connectivity is fueling the future of the automotive industry. What are the everyday applications of connectivity, and who will benefit the most?

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China Retail Trends Asia eCommerce Omnichannel Blog
China Retail Trends – What Can We Learn About the Future of eCommerce From China?

China is leading eCommerce into a new era of customer experience, with innovations in mobile payments, social media, 'New Retail', and new technologies.

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eCommerce Calendar 2019 National Days Holidays Blog
eCommerce Calendar 2019 – National Days and Holiday Season Tips for Brands

When’s the next big holiday? What date is Black Friday this year? Use LiveArea’s 2019 Commerce Calendar Infographic and make your year a success.

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BigCommerce image thumbnail
An eCommerce Technology Buyer’s Guide to Cloud versus On-Premise Solutions
FEATURED POST

Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...

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Mobile-First eCommerce Platform SAP Upscale New Era Blog
Mobile-First eCommerce Platform – How Did New Era Launch Mobile-First in 7 Days?
FEATURED POST

Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.

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Customer Centricity Model for Customer Experience Optimisation Blog
The Customer-Centricity Model – Checklist for a Customer-Centric Approach

Define the possible changes in your business for true customer-centricity. Break down each task into manageable projects and crack the needs of your customer.

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B2B Digital Customer Experience for Manufacturers Blog
B2B Digital Customer Experience – How Manufacturers Can Map and Manage Customer Journeys

Placing customers at the centre of B2B manufacturing models can result in major benefits. Discover the 6 reasons to transform your customer experience.

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BigCommerce News Release thumbnail image
LiveArea and BigCommerce Join Forces to Provide Comprehensive Professional Services for Online Commerce

January 14, 2019
Press Release


LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.

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Holiday Season eCommerce Strategy Tips Peak Planning
How Did Peak Go? 5 Tips to Maximise Your Holiday Season eCommerce Strategy
FEATURED POST

Elliott Jacobs, Director of Commerce Consulting at LiveArea, explores the key issues faced by retailers during the Golden Quarter, and how to plan ahead for peak success.

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Artificial Intelligence eCommerce LiveArea
Artificial Intelligence | Cutting Through the Hype
FEATURED POST

Our whitepaper explores how AI has become the ‘defining technology’ of our times, and demystifies the technology to help brands embrace it as part of their commerce strategy.​

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IBM - HCL thumbnail image
LiveArea’s Perspective on the IBM-HCL Announcement
FEATURED POST

Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....

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Google Analytics 360 thumbnail image
Google Analytics Vs. Google Analytics 360. What’s Right For You?
FEATURED POST

Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...

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Customer-Centric Manufacturing | In the Age of the Fourth Industrial Revolution
Customer-Centric Manufacturing | Whitepaper
FEATURED POST

Our whitepaper explores how new technologies can help manufacturers deliver products faster, more efficiently and with better quality, whilst keeping a focus on customer experience.​

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Forrester Wave 2018 News Release
LiveArea in Forrester Wave

December 3, 2018
Press Release


LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.

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Kendo News Release thumbnail
Kendo Brands Teams with LiveArea as its Digital Design Partner

November 14, 2018
Press Release


LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...

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Davey award news release thumbnail
And the Winner is … LiveArea
FEATURED POST

October 31, 2018

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services...

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Paid Media Strategy for the Holidays - Blog
Refining Your Paid Media Strategy For The Holidays
FEATURED POST

Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...

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Last Minute Holiday Email Marketing Tips
FEATURED POST

Email can drive between 8% and 33% of online and in-store sales annually. That’s a wide range. So, how do you push your numbers to the high end – over the holidays...

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Top 5 List - Last minute Holiday SEO Check
Top 5 List – Last Minute Holiday SEO Check
FEATURED POST

Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic...

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Channel Conflict blog thumbnail image
Channel Conflict: Battle Royale Or Tempest In A Teapot? It All Depends.
FEATURED POST

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...

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Click and Expect - blog thumbnail image
The Magic Behind Click And Expect
FEATURED POST

Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...

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LiveArea Press Release | The Entertainer
The Entertainer announces new website

September 13, 2018
Press Release


The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, is excited to announce the launch of its new and improved...

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Single View of Customer Data - blog thumbnail image
Why You Need To Create A Single View Of Customer Data
FEATURED POST

How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...

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Search Find Buy Shopping Ads Product Listing Blog
Search, Find, Buy: How To Make Shopping Ads Work For You
FEATURED POST

Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...

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Disruption In The Age Of Amazon: 5 Essential Steps To Take
FEATURED POST

Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...

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Forrester press release, eCommerce news thumbnail
LiveArea in Now Tech Report

June 18, 2018
Press Release


LiveArea is included in Forrester’s Now Tech: Commerce Service Providers, Q2 2018 report. LiveArea is one of 29 firms profiled in the 12-page analysis of commerce service providers...

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Shopify press release, eCommerce news thumbnail
LiveArea X Shopify Plus

June 6, 2018
Press Release


LiveArea announced today it has joined the Shopify Plus Partner Program to deliver commerce solutions and services to high-growth businesses. Journelle, a New York City-based luxury lingerie brand...

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Digitalize b2b business
Why you need to digitalize your B2B business now
FEATURED POST

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...

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Bringing Health & Beauty to Life Online
Bringing Health & Beauty to Life Online
FEATURED POST

Our whitepaper explores how brands are developing and using technology to create emotionally engaging and fulfilling online shopping experiences at every stage of the customer decision journey...

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A 21st century revolution of the automotive aftermarket
A 21st Century revolution of the automotive aftermarket
FEATURED POST

We review the key trends driving this revolution to help create a unified and holistic view of the market and the automotive customer, realise the opportunities and gain focus...

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Heatmap Visualization Tool Digital Analytics eCommerce Blog
Heatmaps: A Visualization Tool For Digital Analytics
FEATURED POST

Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...

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Why customer experience is central to a successful digital strategy
Customer experience is central to a successful digital strategy
FEATURED POST

Digital transformation must put the customer first, says Paul Lynch, Area Vice President and Managing Director of LiveArea EMEA...

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How luxury brands can continue to sparkle in the digital age
How luxury brands can continue to sparkle in the digital age
FEATURED POST

Explore the forces that are shaping the luxury market and gain insights on how to cater to the new luxury consumer. Brands need to leverage digital opportunities...

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Social, Seamless, Smart: The future of customer interactions
Social, Seamless, Smart: The future of customer interactions
FEATURED POST

Looking at how brands can navigate through these changing times to create a social, seamless and smart customer journey that will help them remain...

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Customer-Centricity - The new corporate electricity
Customer-Centricity – The new corporate electricity
FEATURED POST

What are the advantages of customer-centricity and what it means to your business. We provide insights on how you can offer true value to your customers...

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Pendleton press release, eCommerce news thumbnail
Pendleton

June 6, 2018
Site Launch


LiveArea was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site on Salesforce Commerce Cloud. Pendleton was looking to...

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YETI press release, eCommerce news thumbnail
YETI

April 12, 2017
Press Release


LiveArea was selected by YETI, the leading premium cooler and drinkware brand, to design their new commerce site. The new site will connect the YETI brand story to the commerce experience through...

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