Getting Started With Your New Webstore: Navigation
March 13, 2019
Starting a webstore may seem daunting at first. Many critical elements must be considered, and key questions require immediate answers to set up shop, including:
- What apps are needed?
- How is inventory tracked?
- Is a fulfillment partner needed?
- How should analytics be setup?
- And many more
Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create. Both Shopify and BigCommerce offer an array of pre-built themes, and many options are offered — a plus and minus. Yes, it saves time and resources, and gets you up and running faster. But how do you know you are choosing the right theme? What factors do you need to consider to align your store with your brand’s identity and the experience your customers expect?
As long-time eCommerce experts, LiveArea has helped thousands of brands – both large and small – get off the ground and go online so we can provide answers. This series of blogs will break-down theme selection into manageable topics to help you make informed decisions that reflect best practices in critical areas, including product detail pages, search, homepage, and more. Remember, your choices in these key areas will directly influence how your company is perceived. Stanford University research shows that the judgments consumers make on a company’s credibility are 75 percent based on the brand’s website design.
Though there’s no one-size-fits-all theme that best suits every business, your digital goals should always be the same. Don’t inconvenience your website visitors with more work than they need to do. When potential customers are happy with your site, they tend to buy more. Starting with the proper navigation is a critical first step in ensuring your customers stay happy – and stick around to buy.
Do you have questions about theme selection or navigation? Please drop us a line with with your query and we will get back to you.