Top 5 List: Last-Minute Holiday SEO Check
October 15, 2018
The holidays are all about lists, right? If you’re a retailer, you’ve probably completed everything on your holiday readiness list – merchandising, marketing and content prep, along with technology tests and tune-ups for top performance. Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic – and yes, it’s going to be up this year.
A healthy economy and strong consumer confidence are expected to drive up holiday retail sales around the world. The National Retail Federation predicts that U.S., sales will increase between 4.3 and 4.8 percent over last year for a total of $717.45 billion to $720.89 billion. The forecast compares with an average annual increase of 3.9 percent over the past five years. According to Shopify, global sales on Black Friday alone are expected to rise more than 15%.
The good news is that it’s not too late to get in on this action. Set up your site for success with these five last-minute holiday SEO checks.