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What Exactly is a PWA (and Should You Care?)


A PWA is a hybrid between an app and a mobile site that takes advantage of modern browser advances to produce a superior mobile experience. Is it right for you?

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What Exactly is a PWA (and Should You Care?)

A PWA is a hybrid between an app and a mobile site that takes advantage of modern browser advances to produce a superior mobile experience. Is it right for you?

VIEW BLOG
The Future of Retail Webcast
What It Takes to Innovate: A Conversation with Global Innovation Experts

Is your organization ready to design innovation programs for growth? How can you create a pipeline of ideas to test and learn before investing big? Get answers in an upcoming Retail Innovation Week webinar.

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SAP Commerce Cloud 2005: What You Need to Know

SAP Commerce Cloud 2005, the latest release, was built with agility in mind. It includes key features we like a lot because they enable B2C and B2B companies to flex and adapt rapidly.

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Progressive Web Apps
Progressive Web Apps
FEATURED POST

If you are a marketer or commerce executive learn why PWAs represent the next level of customer engagement. And, if you’re a developer, explore the challenges and opportunities around implementing PWAs.

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A Lot to Like: LiveArea’s Perspective on HCL Commerce and Google Cloud

Recently, HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL's software offerings, starting with HCL Commerce – formerly IBM WebSphere Commerce.

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#LunchWithLiveArea – Staying Connected Through Food, Recipes and Inspiring Cultures

Commerce and cooking are a great combination, so follow #LunchWithLiveArea on our social channels for some impressive food snaps and recipes from around the LiveArea world..

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three peaks in ecommerce 2020 blog
The Three Peak Challenge in 2020: A Unique Year for eCommerce

2020 brings unique challenges for retailers, with three distinct trading peaks. So, what are the three peaks? And how can retail businesses adapt and prepare for them?

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Future of Beauty Stores Post COVID Blog
Selling into Disruption | The Future of Beauty Stores

As stores begin to open again, LiveArea's Chris Hogue and Elliott Jacobs discuss how the health and beauty sector will adapt to post-pandemic retail in-store and the changes brands can make.

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Post COVID Retail Strategies Fashion Blog
Selling into Disruption | The Future of Fashion Stores

LiveArea's Chris Hogue and Elliott Jacobs discuss how fashion stores will adapt to post-pandemic retail, and how these changes will affect our core experiences in-store.

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brick and mortar retail post covid
Selling into Disruption | Digital Tactics for Physical Retail

LiveArea’s Chris Hogue and Elliott Jacobs discuss the issues facing retail businesses as physical stores open once again, and how digital technologies can smooth the experience..

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3 Reasons You Should Implement Google Analytics App + Web Now

Google has launched an entirely new version of Google Analytics called “App + Web.” Learn why you should implement this new version of Google Analytics now.

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COVID-1( Business Research UK US
Antidote to Unprecedented Disruption: Digital, Agility

LiveArea Senior Vice President Chris McComas discusses the far-reaching effects of the Coronavirus pandemic on commerce and the advantage enjoyed by companies invested in digital technology.

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Majority of U.S. Businesses Say Pandemic Will Change Future Operations

May 26, 2020
Press Release


More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.

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COVID-1( Business Research UK US
LiveArea Research | COVID-19 Business Impacts & Future Planning

LiveArea surveyed UK and US businesses to explore the impact COVID-19 has had on businesses and operations, and understand their concerns and priorities moving forward.

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A Father’s Point of View: Entertainment, Experience, eCommerce

As the father of three young girls, I see how COVID has impacted entertainment and how things will look post-pandemic. And, as an eCommerce guy, I see parallels in the trajectory of the two industries – entertainment and eCommerce.

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LiveArea Wins Top Creative Awards for Client Work and Thought Leadership

May 13, 2020
Press Release


LiveArea won top honors in multiple categories of the 2020 Hermes Creative Awards competition, including an award for work on the Crocs JibbitzTM Personalizer and The Entertainer website in the UK. Platinum awards were won for thought leadership.

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Google Search Blog Tile
Google Lends a Hand to Merchants With Free Advertising

Faced with growing uncertainty during the COVID-19 global crisis, Google announced that merchants now can market their products for free on Google’s shopping platform.

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Vari thumbnail
All-New Vari Taps LiveArea as Digital Transformation Partner; New Global Commerce Infrastructure Launched

May 5, 2020
Press Release


Vari, formerly VariDesk, selected LiveArea to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions.

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Webby Award 2020
The Shoe Fits: The Webby Awards Honor LiveArea For Crocs Jibbitz™ Solution

LiveArea and our work on Crocs’ Jibbitz™ Charm Personalizer has been honored in the Best Website Shopping category of the 24th annual Webby Awards.

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Inventory Visibility in Retail - Expert Blog
The Increased Importance of Inventory – How Owning Stock Improves Customer Experience

Read Paul Bidder's thoughts on how smart brands manage the customer experience during the flow of seasonal or unexpected trading shifts, to deliver consistent customer experiences during spikes in demand.

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Coping With COVID-19 in India: A General Manager’s Perspective

In India, where LiveArea has a growing presence, the first case of COVID-19 was identified on 30th Jan 2020. By mid-March, it was evident that COVID-19 was not going away anytime soon. So our employees are helping daily wage workers through a campaign to raise funds and provide provisions to workers who have no source of income during the lockdown.

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#ViewFromMyDesk – a Glimpse Into LiveArea Team’s New Office “Digs”

Pets, LEGO computer stands and unexpectedly shared spaces – that’s what you’ll see if you take a peek at LiveArea desks these days. Follow our #ViewFromMyDesk social series.

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Adobe Summit 2020 Highlights
Adobe Summit 2020 Highlights

Get summit highlights from LiveArea, covering Magento product updates, content innovations, marketing priorities, and so much more. Sure, you can watch the sessions – and we’d encourage you to do so – but start with these quick hits.

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COVID 19 eCommerce Advice LiveArea
COVID-19 & eCommerce – Where Are We Now?

LiveArea's Elliott Jacobs explains how even for those that have embraced digital and omnichannel operations, there are many logistical challenges surrounding COVID-19.

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Pure Gold: LiveArea #SilverLiningSocial

As eternal optimists, we at LiveArea are looking for — and finding — the silver lining in these trying times. That is why we are launching #SilverLiningSocial.

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Covid-19 Sectors Market Analysis
How Are Consumers Responding to COVID-19? Analysis by Sector

LiveArea's Elliott Jacobs explores some of the key retail and eCommerce sectors affected by the global coronavirus pandemic, and discusses how both brands and consumers are responding.

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Gen Z Thoughts on Covid 19 Life
Living in a COVID19 World – A Gen Z Perspective on Lifestyle, Brands and Media

How are young people feeling about the pandemic? It’s important for brands and influencers to spread positive, informative messages to respective audiences who will listen, trust and follow. Read a Gen Z perspective here.

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Home Working Video Call LiveArea
Home Working – A Managing Director’s Perspective

The shift to 100% remote working has presented a number of challenges such as routine, communication, morale and wellbeing. LiveArea's Paul Lynch discusses the key challenges and tips to overcome them during transitional times for businesses.

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Coronavirus 2020
Coronavirus Part 2: A Reason to be Optimistic

While many people are worried about the immediate impact of the virus, opportunity exists now for companies. The companies that will flourish are those that don't fear the disruption, but look at it as an opportunity for the future.

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Google third-party cookie changes
Google’s Third-Party Cookie Changes: A LiveArea Perspective

Say goodbye to third-party cookies in Chrome. This change will have far-reaching impact on anyone who leverages cookies to identify users or serve ads.

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Crocs Jibbitz
Crocs’ Jibbitz™ Charm Personalizer Powers Sales with Digital Commerce Experience Delivered by LiveArea

March 16. 2020
Press Release


With the launch of Crocs’ award-winning Jibbitz™ Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea.

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B2B in the Spotlight
B2B in the Spotlight
FEATURED POST

Research shows that B2B companies that successfully mastered digital transformation have 8% more shareholder returns and five times more revenue growth than their peers. So how do you move the needle quickly in B2B...

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Coronavirus 2020
Coronavirus: Disrupting Industries, Upending Supply Chains

Supply chain disruption is the most significant impact of the Coronavirus on eCommerce. Many brands today manufacture goods in Asia, the most heavily hit geography. But as the virus spreads, even those that manufacture within Europe and the Americas will begin to feel challenges.

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Employee Experience Blog
We’re Stepping Up Customer Experience, But What About Employee Experience?

Happy and engaged employees create better customer experiences, which lead to more satisfied and loyal customers and, ultimately, brand growth. Benoit Soucaret explores how brands can take the right steps to raise employee experience.

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Headless Commerce eCommerce Blog
Headless Commerce in 2020: How Headless is Evolving, Entertaining, Everywhere.

LiveArea's Solutions Director James Wilson discusses how headless commerce architecture allows innovative front-end experiences, making customer interactions more relevant, frictionless and memorable.

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U.S. Holiday Calendar 2020
2020 Commerce Opportunities to Know and Love
FEATURED POST

There’s a lot you can do to prep for holiday blast-offs – whether it’s Valentine’s Day, Groundhog Day, Halloween or Christmas. Use this 2020 calendar to identify peak holidays to play with...

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AVA Digital Awards
LiveArea Takes Home Eight AVA Digital Awards

Awards season is in full swing and LiveArea is in the mix. We brought home eight AVA Digital Awards honoring our excellence in digital creativity, branding and strategy.

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LiveArea Scoops Top Award for Business-to-Business Site Design

February 10. 2020
Press Release


The global website for LiveArea, a leading customer experience and commerce agency, and business unit of PFSweb, Inc., (NASDAQ: PFSW), won top honors in a B2B category of the 2020 AVA Digital Awards competition.

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Wharton Ideathon
Ideathon 2020: The Innovation of Timeless Style

Ideas, inspiration and innovation. This was what students delivered at the inaugural Ideathon, a marathon innovation event hosted at the Wharton School of Business and proudly sponsored by LiveArea and Ralph Lauren.

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Christmas Retail Sales Results 2019 In Store Retail Blog
2019 Holiday Retail Sales Wrap-Up Part Two: Brick-and-Mortar

Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.

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Christmas Retail Sales Results 2019 Digital eCommerce Blog
2019 Holiday Retail Sales Wrap-Up Part One: Digital

LiveArea’s Elliott Jacobs highlights the key takeaways from the crucial holiday retail season such as mobile commerce, investment in AI, inventory management, and omnichannel operations.

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NRF 2020 Highlights

We gathered insights from NRF 2020 reflecting common themes threaded through conference content that offer a glimpse into where retail is headed, interesting trends, and how brands are thinking about and caring for customers.

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Fast Fashion Supply Chain Strategy Blog
The Fast Fashion Supply Chain – A Strategy of Speed

Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.

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Building Brand Trust Through UX Design LiveArea Blog
Using Design to Build Brand Trust

Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, LiveArea EMEA discusses how a positive digital user experience design can help build brand trust.

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Pret Christmas Countdown LiveArea Release
Pret a Manger Launches Online Christmas Campaign with LiveArea

November 13, 2019
Press Release


Pret a Manger launches its highly-anticipated online Christmas campaign with LiveArea, part of a wider digital transformation project.

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Cyber Week 2019
Cyber Week Results & Top Trends

Hear that crash? It’s Cyber Week breaking records. Preliminary numbers are in and Cyber Week results are off the charts. Cyber Monday hit a record $9.4 billion in U.S. online sales, making it the largest online shopping day of all time.

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Salesforce Dreamforce 2019 Blog LiveArea
Dreamforce 2019 – LiveArea’s Recap

Customer 360, Trailblazers, B2B, voice, values. It’s an exciting time for Salesforce and its community of partners, and Dreamforce was once again an unmissable event.

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Christmas Omnichannel Blog LiveArea
‘Tis The Season To Be Omni – How Do Retailers Approach Omnichannel at Christmas?

It’s vital for brands to consider their omnichannel approach during the Christmas period, so which brands do it best in-store and online during the festive season?

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Get Ready for PSD2 with Livearea
PSD2 Webinar Recording
FEATURED POST

Listen to understand the requirements for a successful PSD2 migration plan along with timeframes and all the steps you need to take action.​​​

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Early Learning Centre Website Launch Release
Early Learning Centre Launches New Website with LiveArea

November 13, 2019
Press Release


Leading toy retailer partners with eCommerce specialist to streamline the customer journey for a better experience, maximising online sales potential.

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store-of-the-fThe Store of the Future - Retail Blog
The Store of the Future – How and Why are Brands Investing in Physical Retail?

Retail apocalypse? Maybe it’s not as apocalyptic as we thought. Digitally native brands are now investing in brick-and-mortar to scale up. So how do retailers use stores to connect with consumers, and what does the future look like?

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Beauty Report | More Than Skin Deep
Beauty Industry Report | More Than Skin Deep | Report
FEATURED POST

LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.

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LiveArea Partners with Fluent Commerce for Omnichannel Offering - News
LiveArea Partners with Fluent Commerce for Omnichannel Offering

November 13, 2019
Press Release


LiveArea has partnered with Fluent Commerce to power omnichannel customer experience through commerce strategy, creative, marketing, and order management.

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Singles Day Black Friday Learnings Blog
What Can the US & UK Learn For Black Friday From China Singles Day?

Following another record-breaking Singles Day for Alibaba in China, what can retailers in the US and UK learn from the Chinese eCommerce giants?

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Digital trends
5 Digital Trends Reshaping the Business of Fashion

Digital trends are transforming almost every facet of fashion – from design and sales, to the launch of disruptive new digital brands and business models that can save the planet. What are these trends and business models, and what do they have in common?

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Steinhoff UK Partners with LiveArea Headless Commerce
Bensons for Beds and Harveys Partner with LiveArea for Headless Commerce
Camping World

November 6, 2019
Press Release


LiveArea partnership to power new Bensons for Beds and Harveys headless commerce sites with BigCommerce and Bloomreach architecture.

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BigCommerce 2019 Partner Award Winner - LiveArea
LiveArea Named New Partner of the Year in 2019 BigCommerce Agency Partner Awards

October 31, 2019
Press Release


LiveArea, a leading global commerce services provider and business unit of PFSweb, Inc. (NASDAQ: PFSW), has been named New Partner of the Year in the 2019 BigCommerce Agency Partner Awards.

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The Future of Fashion White Paper
The Future of Fashion – Trends, Transformation, and Technology Changing the Fabric of Fashion
FEATURED POST

Fast fashion. Pure-play power. The specter of sustainability. This sector is in hyper-drive today as technology – among other influencers – morphs how people shop, style and share. So, what are the leading...

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user generated content ugc ecommerce
User-Generated Content – Why Should Brands Use UGC on eCommerce Sites?

LiveaArea's Shane Orchard explores the benefits of user-generated content for eCommerce brands, including conversion rate improvements, brand loyalty, and audience insights.

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Halloween Marketing Ideas
5 Halloween Marketing Ideas to Scare Up Online Sales
FEATURED POST

No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...

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Inventory Management Tips Blog
How Owning Retail Inventory Management Can Improve Customer Experience

Retailers can make inventory transparent for consumers upsell, create urgency, and personalize the message to deliver customers what they want, when they want it, via their preferred platform.

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Transatlantic Triumph Webinar Recording
Transatlantic Triumph Webinar Recording
FEATURED POST

Discover LiveArea's 5-step framework and international expansion strategies to securing overseas success, specifically addressing Europe and North American markets.​​

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B2B Complex Pricing
Your B2B eCommerce Platform Must Support Complex Pricing
FEATURED POST

In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...

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Practical applications of AI in eCommerce
Practical Applications of AI in eCommerce
FEATURED POST

Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...

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Luxury Blog LiveArea
The Luxury Data Gap – Overcoming Privacy and Anonymity in Luxury eCommerce

Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.

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A Real-World Guide to Holiday Readiness
A Real-World Guide to Holiday Readiness
FEATURED POST

Are you ready for the holiday selling season? Sure, the season of giving may be months away, but now is the time to tune your eCommerce environment and finalize digital marketing plans to drive holiday sales...

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Stranger Things Brand Partnerships and Product Placement Blog
Marketing Case Study: Stranger Things Product Placement & Brand Partnerships

Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?

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Continuous Improvement image
Next-Gen Managed Services: Continuous Delivery and Integration
FEATURED POST

Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...

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Mobile First CRO Tips
Mobile CRO – How to Increase eCommerce Conversion Rates Through Mobile-First Design

Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.

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FastTrack Commerce News Release
A B2B eCommerce Solution Speeding Digital Sales
FEATURED POST

FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.

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Getting Started The Art of Building a High-Performing eCommerce Store
Getting Started: The Art of Building a High-Performing eCommerce Store
FEATURED POST

Building a webstore has never been easier – especially for small and medium businesses. But there’s an art to building a high-performing webstore. This eBook delivers valuable...

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Generational Spending in Fashion and Apparel
Who, What, Wear: How “Gens” Spend on Fashion & Apparel
FEATURED POST

Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.

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Globalization
Going Global: A World of Opportunity
FEATURED POST

Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.

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The Practical Magic of Managed Services
The Practical Magic of Managed Services
FEATURED POST

In today’s fast-moving eCommerce environment, brands have to be agile and innovative, all while providing a smooth customer experience. Smart brands know when they can’t do it all on their own...

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FastTrack Commerce News Release
LiveArea Announces FastTrack Commerce for SAP Commerce Cloud
FastTrack logo

July 1, 2019
Press Release


LiveArea announced its launch of FastTrack Commerce by LiveArea, a proprietary, rapid-deploy B2B solution that delivers technology and services for fast, cost-effective implementation of SAP Commerce Cloud.

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Direct-to-Consumer Brands: Unstoppable Startups?
FEATURED POST

Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?

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Website redesign
Time to Refresh or Redesign? Questions to Consider.
FEATURED POST

How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.

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Jim Butler LiveArea General Manager
PFSweb Appoints Jim Butler as Executive Vice President, General Manager of LiveArea

Jun 12, 2019
Press Release


PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.

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Getting Started: Enhancements and Vendor Selection
FEATURED POST

As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.

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Generational Spending Whitepaper
Lens on Generational Spending
FEATURED POST

How do age groups differ when it comes to online buying behavior? What are the hallmarks of each generation? Find out in Lens on Generational Spending.

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India eCommerce Trends Logistics Payments Websites blog
eCommerce in India – Retail trends, Logistics, & Advice on Entering the Indian Market

As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.

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Are You Ready to Transition from Magento Commerce 1? What You Need to Know About Making the Move.
FEATURED POST

Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.

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B2B Buyer Personas Customer User Templates Blog
B2B Buyer Persona – Understanding Different Personas in B2B Commerce & Marketing

LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.

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Getting Started: Creating an Inclusive Experience With Website Accessibility
FEATURED POST

Creating an accessible website means removing barriers that prevent access by people with disabilities. When designed correctly...

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LiveArea Delivers Digital-First Customer Experience for Camping World Brands
Camping World

May 2, 2019
Press Release


LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.

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Getting Started: Finding Success With In-Site Search
FEATURED POST

In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.

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Are You Ready For The B2C-fication of B2B?
FEATURED POST

B2B is complicated, but taking a page from B2C sellers can simplify sales and service.

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Webby Awards Honor LiveArea … Again
FEATURED POST

LiveArea has been recognized as an honoree in the 2019 Webby Awards for our digital transformation work with Anastasia Beverly Hills ...

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B2B Web Content Marketing Writing Tips Blog
B2B Marketing Tips – Web Content Writing Tips for B2B Brands

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

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Getting Started: Homepage Tips and Tricks
FEATURED POST

First impressions are lasting. So the homepage of your eCommerce store is your opportunity to forge – or lose – long-term customer relationships.

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Anastasia Beverly Hills LiveArea Health & Beauty Event
Anastasia Beverly Hills Joins LiveArea Beauty Vision Event

April 12, 2019
Press Release


Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.

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Endless Aisle Retail Omnichannel Technology Blog
Omnichannel & Endless Aisle – How Does Endless Aisle Technology Support an Omnichannel Strategy?

Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?

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Killer Strategies eBook
Killer Strategies eBook – Part 2 in the Killer Commerce Series
FEATURED POST

The velocity of change in eCommerce continues to accelerate and consumers are speeding the pace. Commerce tools and technology are redefining how brands engage and interact...

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Webinar Recording | Conquering the Consumer: CPG growth in the age of disruptive brands
Conquering the Consumer Webinar Recording
FEATURED POST

Rich Mathias, Senior Technology Architect at LiveArea and Paul Smith, Global Industry Principle – Consumer Industries at SAP talk through the considerations for developing a new D2C approach.

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Anu Jain
PFSweb Appoints Anu Jain as Executive Vice President, General Manager of LiveArea

April 2, 2019
Press Release


Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...

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Webinar Recording - Commerce in B2B Rules
Commerce in B2B Rules Webinar Recording
FEATURED POST

Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes a successful B2B commerce project.

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Getting Started: Product Detail Pages
Getting Started: Product Detail Pages and the Art of Showing and Telling

The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.

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Getting Started - LiveArea blog
Getting Started With Your New Webstore: Navigation
FEATURED POST

Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.

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New Technology Disruptors in Beauty Industry Blog
New Technology in Beauty – 7 Disruptors in the Health & Beauty Industry 2020

New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.

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Killer Commerce eBook Part1
Killer Commerce eBook Part 1
FEATURED POST

Commerce is killing it today as brands take aim at engaging customers with disruptive tools and technologies. Artificial intelligence, headless commerce, cutting-edge search capabilities...

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AMP Pages Mobile First eCommerce Design Blog
AMP or PWA for Mobile-First eCommerce – Optimising Page Load Speed and SEO for Mobile

Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.

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Attribution Modeling blog thumbnail
Attribution Modeling in Google Analytics: Why it Matters
FEATURED POST

It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.

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blog thumbnail - Ava Award for US Mint
Newly Minted Winner: LiveArea Takes Home the Gold for United States Mint Campaign
FEATURED POST

The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.

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Fyre Festival Marketing Case Study, Marketing Campaign Strategy Blog
Case Study: What Can Marketers Learn From the Fyre Festival Fallout?

What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.

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Wearing it Well: How Fashion Brands Can Design a Digital Strategy
FEATURED POST

Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...

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BigCommerce image thumbnail
An eCommerce Technology Buyer’s Guide to Cloud versus On-Premise Solutions
FEATURED POST

Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...

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Mobile-First eCommerce Platform SAP Upscale New Era Blog
Mobile-First eCommerce Platform – How Did New Era Launch Mobile-First in 7 Days?
FEATURED POST

Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.

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Blog thumbnail - 2019 Holiday Calendar
2019 Holiday Calendar and Peak Season Tips
FEATURED POST

The 2018 holidays may have just ended, but it’s not too soon to begin thinking about 2019, and not just Christmas. According to Internet Retailer, five holidays — from Halloween...

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BigCommerce News Release thumbnail image
LiveArea and BigCommerce Join Forces to Provide Comprehensive Professional Services for Online Commerce

January 14, 2019
Press Release


LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.

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IBM - HCL thumbnail image
LiveArea’s Perspective on the IBM-HCL Announcement
FEATURED POST

Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....

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Google Analytics 360 thumbnail image
Google Analytics Vs. Google Analytics 360. What’s Right For You?
FEATURED POST

Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...

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Forrester Wave 2018 News Release
LiveArea in Forrester Wave

December 3, 2018
Press Release


LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.

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Cyber week 2018
Cyber Week 2018 Infographic
FEATURED POST

Break out the eggnog. This year’s Cyber Five – the shopping days from Thanksgiving through Cyber Monday – smashed holiday records. Cyber Monday sales topped $7.9 billion, making it the single largest shopping day in U.S. history.

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Last-Minute Holiday Marketing Readiness Tips
FEATURED POST

Will your digital marketing plan for the holidays give the gift of growth? Experts predict holiday sales will be up around the world this year. Some analysts are predicting 16.6 percent...

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Kendo Brands Teams with LiveArea as its Digital Design Partner

November 14, 2018
Press Release


LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...

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Customer-Centric Manufacturing: In the Age of the Fourth Industrial Revolution
FEATURED POST

Manufacturing is going through one of the most profound changes in history. The industry is entering a new era that blurs the lines between the physical...

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And the Winner is … LiveArea
FEATURED POST

October 31, 2018

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services...

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Paid Media Strategy for the Holidays - Blog
Refining Your Paid Media Strategy For The Holidays
FEATURED POST

Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...

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Last Minute Holiday Email Marketing Tips
FEATURED POST

Email can drive between 8% and 33% of online and in-store sales annually. That’s a wide range. So, how do you push your numbers to the high end – over the holidays...

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Top 5 List - Last minute Holiday SEO Check
Top 5 List – Last Minute Holiday SEO Check
FEATURED POST

Peak season planning typically begins in June and concludes by October. The good news is that there are still steps smart retailers can take to drive holiday traffic...

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Bringing Health and Beauty to Life Online
FEATURED POST

The face of health and beauty is changing as brands apply digital technology more liberally. Learn how digital pioneers like L'Oreal and emerging brands...

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Channel Conflict blog thumbnail image
Channel Conflict: Battle Royale Or Tempest In A Teapot? It All Depends.
FEATURED POST

Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...

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The Magic Behind Click And Expect
FEATURED POST

Immediacy. It is everything in commerce today. Online shoppers click and expect to have merchandise in hand the next day – if not sooner. Consumers buy online and pickup in store...

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LiveArea Press Release | The Entertainer
The Entertainer announces new website

September 13, 2018
Press Release


The Entertainer, the fastest growing, independently-owned multichannel toy retailer in the UK, is excited to announce the launch of its new and improved...

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automotive whitepaper
The 21st Century Revolution of the Automotive Aftermarket
FEATURED POST

The global automotive aftermarket is facing one of the biggest shake-ups in its long history. Many variables are transforming the sector...

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Single View of Customer Data - blog thumbnail image
Why You Need To Create A Single View Of Customer Data
FEATURED POST

How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...

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Making Magic with Unified Commerce
FEATURED POST

What is unified commerce? I am asked this question often as I work with clients to transform their buying journeys. Unified commerce is an initiative to create...

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Search Find Buy Shopping Ads Product Listing Blog
Search, Find, Buy: How To Make Shopping Ads Work For You
FEATURED POST

Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...

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Disruption In The Age Of Amazon: 5 Essential Steps To Take
FEATURED POST

Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...

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LiveArea in Now Tech Report

June 18, 2018
Press Release


LiveArea is included in Forrester’s Now Tech: Commerce Service Providers, Q2 2018 report. LiveArea is one of 29 firms profiled in the 12-page analysis of commerce service providers...

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LiveArea X Shopify Plus

June 6, 2018
Press Release


LiveArea announced today it has joined the Shopify Plus Partner Program to deliver commerce solutions and services to high-growth businesses. Journelle, a New York City-based luxury lingerie brand...

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Digitalize b2b business
Why you need to digitalize your B2B business now
FEATURED POST

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon...

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Heatmap Visualization Tool Digital Analytics eCommerce Blog
Heatmaps: A Visualization Tool For Digital Analytics
FEATURED POST

Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...

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Pendleton

June 6, 2018
Site Launch


LiveArea was engaged by Pendleton Woolen Mills, an American apparel and home products brand, to build their new eCommerce site on Salesforce Commerce Cloud. Pendleton was looking to...

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YETI press release, eCommerce news thumbnail
YETI

April 12, 2017
Press Release


LiveArea was selected by YETI, the leading premium cooler and drinkware brand, to design their new commerce site. The new site will connect the YETI brand story to the commerce experience through...

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