LiveArea client Saks Fifth Avenue continues to win awards for its digital webstore launched late last year. Recently, the brand received recognition for user experience in the Webby Awards, the leading international award honoring excellence on the Internet.
June is Pride Month, and we at LiveArea are proud to mark these 30 days. This celebration not only observes and supports the right to equality everyone deserves, but it honors LGBTQIA+ contributions to business, the arts, engineering and science, and every facet of society.
In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”
Consistency, trust, frictionless experiences across online and offline touchpoints and channels are key to driving behavioral and emotional loyalty – and emotional loyalty can pay a huge dividend.
A little over two years ago, Salesforce released the latest version of their reference application, commonly referred to as SFRA, or the Storefront Reference Architecture.
The ability-diverse consumer encompasses individuals across ages, gender, ethnicity, income, psychographic, and geographic areas. Behaviorally, a large portion is mobility-challenged, generally demonstrating high-brand loyalty, and are willing to spend for quality-of-life improvement products, but their funds for luxuries may be limited.
Cloffice. Yes, there’s a name for it. A closet turned office. When the pandemic hits and you and your spouse work from home and kids fill the house - you get creative.
In a world where we only see our friends, families, and colleagues through a screen, it is important to understand and speak about how we feel when the cameras are off.
This microservices and modularized architecture enables agility through faster, API-driven integrations, with minimal disruption to the operational engine in the back end.
The “Partner to Win” category award recognizes a “partner that has consistently supported and empowered Platform Pioneers in their mission to transform their businesses with enterprise marketplaces while demonstrating an expert-level understanding of Mirakl’s marketplace technology."
April 13, 2021
LiveArea, a global customer experience and commerce agency, and a business unit of PFSweb, Inc. (NASDAQ: PFSW), announced it has formed a strategic partnership with Threekit.
April 13, 2021
Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.
Here are eight things eCommerce retailers can implement throughout their eCommerce stores to appeal to today’s conscious consumer.
LiveArea's Paul Lynch discusses what brick-and-mortar stores can learn from eCommerce fundamentals and how to deliver innovative customer experiences.
April 13, 2021
Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two commerce industry veterans to its European executive team based in London.
This playbook breaks down the D2C customer journey end-to-end, helping brands introduce new D2C sales channels, or accelerate the growth of existing D2C operations.
LiveArea's Paul Lynch explores what brick-and-mortar stores can take from the digital space and how digital shopping tools can be leveraged to improve the in-store experience.
On the heels of International Women's Day, indulge me as I tell you about a handful of women whose orbit I entered and who helped create a universe of opportunity for me.
March 2, 2021
Nuun, a leader in hydration solutions for athletes and active lifestylists, has teamed with LiveArea to redesign experiences in the brand’s online store.
February 24, 2021
PFSweb, Inc. announced the promotions of Zach Thomann and Jim Butler to President of PFS and LiveArea business units respectively.
February 23, 2021
LiveArea announced the appointment of Rashmi Sethi as Group Creative Director and head of the company’s newly incubated Innovation Lab and Creative Studio.
What did we learn from the presidential inauguration? This was a landmark moment for a new kind of style icon, as brands look to purpose-driven individuals that resonate with younger consumers.
January 19, 2021
LiveArea announced its strategic partnership with Attraqt Group, aligning Attraqt’s AI-powered offerings with the agency’s digital commerce solutions.
January 7, 2021
LiveArea will debut LiveArea Scan & Go™ at CES 2021. The proprietary retail technology allows in-store shoppers to shop safely and avoid checkout lines.
At LiveArea we are excited to join CES for the first time to debut our latest innovation, LiveArea Scan & Go™, the pioneering app-free, contactless payment technology.
LiveArea is among the commerce service providers shortlisted by Forrester in its Now Tech report, which analyzed 35 commerce service providers that made the cut in North America.
In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo. But digital and distinctive aren’t mutually exclusive – or they don’t have to be. Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.
“Business is the greatest platform for change.” This refrain, the words of Salesforce Chairman Mark Benioff, was a throughline bringing together exciting announcements at the Salesforce “Dreamforce to You” virtual event. Here is a look at topics and announcements from the event.
Black Friday wasn’t bleak. Cyber Monday was anything but dismal. Yes, eCommerce carried the day in a year of unprecedented challenges that have upended retail. We tapped a few of our thought leaders for their perspective on holiday shopping trends and technologies.
The clock is ticking. Adobe Flash end-of-life is fast approaching for all applications, including for Management Center on HCL Commerce Version 7.
Singles Day broke records yet again despite challenges following the pandemic, it’s worth seeing how Chinese retailers engaged with customers this year, to see if there’s anything new we can learn.
November 9, 2020
LiveArea announced its partnership with German footwear retailer Zumnorde to build and launch a new digital store on BigCommerce.
Elliott Jacobs explores the unique challenges and opportunities for retailers in Lockdown 2.0 and offers 10 tips for how retailers can engage with customers this festive season.
LiveArea's Richard Mathias discusses the Klarna personal data controversy, and why retailers should offer more control and clarity to deliver an optimal online customer experience.
LiveArea's Paul Lynch discusses how headless architecture can leverage online learnings to elevate the in-store experience, as well as other evolving customer touchpoints.
October 26, 2020
LiveArea announced the appointment of Barry Fiske as its Senior Vice President of Global Experience and Innovation.
SAP, a long-time LiveArea partner, last week hosted SAP Customer Experience LIVE, pulling off a fast-paced, lively event.
LiveArea Digital Marketing experts offer insights into Google’s most recent updates – the ones you need to know about – along with a view of what’s coming.
October 1, 2020
LiveArea has announced its expansion into Europe’s Benelux (Belgium, Netherlands, and Luxembourg) and DACH (Germany, Austria, and Switzerland) regions.
PFS & LiveArea research explores how the COVID-19 pandemic has increased consumer awareness of the environmental impact their online shopping habits have and how they are responding.
Mirakl’s Platform Pioneers Summit opened a window on best practices and reasons to embrace marketplaces, along with what to consider as you invest in this transformative technology.
This year’s holiday season is going to be the most unpredictable peak season we have known. To help with preparation, LiveArea has compiled these Top 5 Predictions: Preparing for Peak Season in a Year of Deep Disruption.
Today, sports fans demand a more rewarding, multi-channel relationship with sports clubs. The winners are connecting with fans in innovative ways, fuelled by digital channels. This Salesforce and LiveArea eBook breaks down the key steps of fan engagement.
Sales and use tax classifications, calculations, and compliance are more complex than ever and continue to evolve at a rapid pace. This complexity is why tax automation is critical to customer experience.
We are living in a world as explorers; every day we experiment and uncover the unknown. As technologies, behaviors, and beliefs evolve, so do the ways we live, work, move, play, and interact with the world around us.
LiveArea Strategy Director Valerie Vacente will lead a panel discussion, Transforming Together Time: Family Gaming and the Future of Play, at this week’s San Diego Comic-Con@Home.
Is your organization ready to design innovation programs for growth? How can you create a pipeline of ideas to test and learn before investing big? Get answers in an upcoming Retail Innovation Week webinar.
Recently, HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL's software offerings, starting with HCL Commerce – formerly IBM WebSphere Commerce.
Commerce and cooking are a great combination, so follow #LunchWithLiveArea on our social channels for some impressive food snaps and recipes from around the LiveArea world..
2020 brings unique challenges for retailers, with three distinct trading peaks. So, what are the three peaks? And how can retail businesses adapt and prepare for them?
As stores begin to open again, LiveArea's Chris Hogue and Elliott Jacobs discuss how the health and beauty sector will adapt to post-pandemic retail in-store and the changes brands can make.
LiveArea's Chris Hogue and Elliott Jacobs discuss how fashion stores will adapt to post-pandemic retail, and how these changes will affect our core experiences in-store.
LiveArea’s Chris Hogue and Elliott Jacobs discuss the issues facing retail businesses as physical stores open once again, and how digital technologies can smooth the experience..
LiveArea Senior Vice President Chris McComas discusses the far-reaching effects of the Coronavirus pandemic on commerce and the advantage enjoyed by companies invested in digital technology.
May 26, 2020
More than half of U.S. companies are likely to overhaul their long-term business strategies as a result of the COVID-19 pandemic, with 51 percent looking to invest in digital technologies, according to research conducted by Opinium and LiveArea.
LiveArea surveyed UK and US businesses to explore the impact COVID-19 has had on businesses and operations, and understand their concerns and priorities moving forward.
As the father of three young girls, I see how COVID has impacted entertainment and how things will look post-pandemic. And, as an eCommerce guy, I see parallels in the trajectory of the two industries – entertainment and eCommerce.
May 13, 2020
LiveArea won top honors in multiple categories of the 2020 Hermes Creative Awards competition, including an award for work on the Crocs JibbitzTM Personalizer and The Entertainer website in the UK. Platinum awards were won for thought leadership.
Faced with growing uncertainty during the COVID-19 global crisis, Google announced that merchants now can market their products for free on Google’s shopping platform.
May 5, 2020
Vari, formerly VariDesk, selected LiveArea to build and launch its new digital commerce infrastructure as the company responds to increasing global demand for its innovative workspace solutions.
LiveArea and our work on Crocs’ Jibbitz™ Charm Personalizer has been honored in the Best Website Shopping category of the 24th annual Webby Awards.
Read Paul Bidder's thoughts on how smart brands manage the customer experience during the flow of seasonal or unexpected trading shifts, to deliver consistent customer experiences during spikes in demand.
In India, where LiveArea has a growing presence, the first case of COVID-19 was identified on 30th Jan 2020. By mid-March, it was evident that COVID-19 was not going away anytime soon. So our employees are helping daily wage workers through a campaign to raise funds and provide provisions to workers who have no source of income during the lockdown.
Pets, LEGO computer stands and unexpectedly shared spaces – that’s what you’ll see if you take a peek at LiveArea desks these days. Follow our #ViewFromMyDesk social series.
LiveArea's Elliott Jacobs explores some of the key retail and eCommerce sectors affected by the global coronavirus pandemic, and discusses how both brands and consumers are responding.
How are young people feeling about the pandemic? It’s important for brands and influencers to spread positive, informative messages to respective audiences who will listen, trust and follow. Read a Gen Z perspective here.
The shift to 100% remote working has presented a number of challenges such as routine, communication, morale and wellbeing. LiveArea's Paul Lynch discusses the key challenges and tips to overcome them during transitional times for businesses.
While many people are worried about the immediate impact of the virus, opportunity exists now for companies. The companies that will flourish are those that don't fear the disruption, but look at it as an opportunity for the future.
Say goodbye to third-party cookies in Chrome. This change will have far-reaching impact on anyone who leverages cookies to identify users or serve ads.
March 16. 2020
With the launch of Crocs’ award-winning Jibbitz™ Charm Personalizer, the iconic shoe brand is going to market with an innovative new digital experience designed in a creative partnership with LiveArea.
Supply chain disruption is the most significant impact of the Coronavirus on eCommerce. Many brands today manufacture goods in Asia, the most heavily hit geography. But as the virus spreads, even those that manufacture within Europe and the Americas will begin to feel challenges.
Happy and engaged employees create better customer experiences, which lead to more satisfied and loyal customers and, ultimately, brand growth. Benoit Soucaret explores how brands can take the right steps to raise employee experience.
LiveArea's Solutions Director James Wilson discusses how headless commerce architecture allows innovative front-end experiences, making customer interactions more relevant, frictionless and memorable.
February 10. 2020
The global website for LiveArea, a leading customer experience and commerce agency, and business unit of PFSweb, Inc., (NASDAQ: PFSW), won top honors in a B2B category of the 2020 AVA Digital Awards competition.
Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.
LiveArea’s Elliott Jacobs highlights the key takeaways from the crucial holiday retail season such as mobile commerce, investment in AI, inventory management, and omnichannel operations.
Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.
November 13, 2019
Pret a Manger launches its highly-anticipated online Christmas campaign with LiveArea, part of a wider digital transformation project.
It’s vital for brands to consider their omnichannel approach during the Christmas period, so which brands do it best in-store and online during the festive season?
November 13, 2019
Leading toy retailer partners with eCommerce specialist to streamline the customer journey for a better experience, maximising online sales potential.
Retail apocalypse? Maybe it’s not as apocalyptic as we thought. Digitally native brands are now investing in brick-and-mortar to scale up. So how do retailers use stores to connect with consumers, and what does the future look like?
LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
November 13, 2019
LiveArea has partnered with Fluent Commerce to power omnichannel customer experience through commerce strategy, creative, marketing, and order management.
Following another record-breaking Singles Day for Alibaba in China, what can retailers in the US and UK learn from the Chinese eCommerce giants?
Digital trends are transforming almost every facet of fashion – from design and sales, to the launch of disruptive new digital brands and business models that can save the planet. What are these trends and business models, and what do they have in common?
November 6, 2019
LiveArea partnership to power new Bensons for Beds and Harveys headless commerce sites with BigCommerce and Bloomreach architecture.
October 31, 2019
LiveArea, a leading global commerce services provider and business unit of PFSweb, Inc. (NASDAQ: PFSW), has been named New Partner of the Year in the 2019 BigCommerce Agency Partner Awards.
Fast fashion. Pure-play power. The specter of sustainability. This sector is in hyper-drive today as technology – among other influencers – morphs how people shop, style and share. So, what are the leading...
LiveaArea's Shane Orchard explores the benefits of user-generated content for eCommerce brands, including conversion rate improvements, brand loyalty, and audience insights.
No hocus pocus is needed to cash in on Halloween – just real-life marketing ideas for this top holiday where spending has risen to scary heights. Consider applying these Halloween marketing ideas to move the needle on October sales. It’s not too late to get your “ghoul” on ...
Retailers can make inventory transparent for consumers upsell, create urgency, and personalize the message to deliver customers what they want, when they want it, via their preferred platform.
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...
Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.
Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?
Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.
Building a webstore has never been easier – especially for small and medium businesses. But there’s an art to building a high-performing webstore. This eBook delivers valuable...
Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
July 1, 2019
LiveArea announced its launch of FastTrack Commerce by LiveArea, a proprietary, rapid-deploy B2B solution that delivers technology and services for fast, cost-effective implementation of SAP Commerce Cloud.
Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?
How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.
Jun 12, 2019
PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.
As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.
As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.
Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.
LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.
Creating an accessible website means removing barriers that prevent access by people with disabilities. When designed correctly...
May 2, 2019
LiveArea recently launched new eCommerce sites built on Salesforce Commerce Cloud for Gander Outdoors and Overton’s, two major outdoor lifestyle brands under the Camping World Holdings umbrella.
In the fourth blog in our Getting Started series, learn about in-site search and how you leverage this tool to find success.
B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.
April 12, 2019
Anastasia Beverly Hills will join LiveArea to discuss how brands adopt inclusive strategies, connect with new audiences and create personal digital experiences.
Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?
April 2, 2019
Jain brings nearly 20 years of experience in leading digital transformation strategies. Most recently, he served as general manager of Think Big Analytics’ Americas business, a Teradata...
The product detail page (PDP) is one of the most important sections of a transactional eCommerce website. If it looks unprofessional or is slow to load, buyers will go elsewhere.
Today a variety of platform providers offer pre-built “themes” – some free, others for a fee. The theme you choose defines your store’s look and feel, navigation, and the experience you create.
New technologies and concepts of customer engagement have given the health and beauty industry a makeover. LiveArea explores 7 of the key disruptors.
Accelerated Mobile Pages or Progressive Web Apps? Combining AMP with PWA allows quick-load, app-like experiences on mobile, for a seamless customer journey.
It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.
The holiday digital marketing campaign LiveArea created under its contract with the United States Mint received top honors.
What are the lessons for marketers from the failed Fyre Festival? Alignment is key, plus content strategy, buyer personas, and social responsibility.
Three words characterize the fashion industry today: Changing, digital, and fast. Both industry economics and strategy are on the move ...
Building an online business is kind of like building a house. Analogies aside, your ecommerce platform is truly one of the most important decisions you’ll make as you ...
Richard Mathias, Senior Technology Architect at LiveArea, discusses New Era’s fresh mobile-first direct-to-consumer commerce platform – deployed in just a week.
January 14, 2019
LiveArea has partnered with BigCommerce to deliver strategy, design, technology, and digital marketing on the industry leader’s all-SaaS eCommerce platform.
Recently, IBM announced it is selling $1.8B in IBM software products to an IBM alliance partner. For LiveArea, the game-changer is the divestiture of WebSphere Commerce (on-premise) along with IBM Digital Commerce....
Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews...
December 3, 2018
LiveArea received among the top scores in four categories of the recently published The Forrester WaveTM: Commerce Specialist Service Providers, Q4 2018, an analysis and ranking of top commerce specialist service providers.
November 14, 2018
LiveArea completed the redesign and launch of three online flagship stores in the Kendo Brands beauty portfolio: Marc Jacobs Beauty...
Manufacturing is going through one of the most profound changes in history. The industry is entering a new era that blurs the lines between the physical...
Paid media campaigns are an essential part of your brand’s holiday success. Worldwide holiday online sales grew from $94.4B in 2016 to $108.15B in 2017, according to...
Conflict is on the rise in commerce today – and I am referring to a particularly pernicious type that sows confusion...
The global automotive aftermarket is facing one of the biggest shake-ups in its long history. Many variables are transforming the sector...
How many versions of the truth exist? No, this is not a philosophical query. In my conversations with companies keen to improve customer engagement...
Shopping ads. They’re the convenient content that lands at the top of the page in a merchandise search. These ads make it simpler for shoppers to find and buy...
Rumors about the “death” of brick-and-mortar commerce are greatly exaggerated. Yes, major retailers are shuttering stores, but online-only...
Until recently, clients asked one question when they started working with our digital analytics team: “What do you see in our data analytics?” The simple answer...