Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
Businesses understand the importance of digital transformation, but selling a project internally can be difficult. LiveArea’s Richard Mathias gives his top tips on building a successful business case.
Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.
In today’s fast-moving eCommerce environment, brands have to be agile and innovative, all while providing a smooth customer experience. Smart brands know when they can’t do it all on their own...
Our whitepaper identifies the recent shifts in consumer behaviour, markets, technology, and legislation, and explores how brands can successfully take advantage of emerging markets and global eCommerce opportunities.
LiveArea announced its launch of FastTrack Commerce by LiveArea, a proprietary, rapid-deploy B2B solution that delivers technology and services for fast, cost-effective implementation of SAP Commerce Cloud.
Artificial intelligence (AI) is the ‘defining technology’ of our times. Despite obvious benefits in automation and customer experience, businesses have been slow to...
LiveArea’s Richard Mathias addresses key misconceptions around the next big tech trend, explaining where, when, and how 5G may be used and implemented, plus how brands can prepare.
Shane Orchard and Benoit Soucaret advise how to engage Gen Z and Millennial consumers in-store and online, through smart product pages, search, UX and in-store experience.
Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?
