Beauty Industry Report | More Than Skin Deep | Report
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LiveArea's report identifies the unique factors at play in beauty, and advises how brands can curate digital and in-store experiences that delight and inspire.
Practical Applications of AI in eCommerce
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Today it takes a lot of human intelligence to make sense of what artificial intelligence (AI) actually is and isn’t – with the notable exception of AI in eCommerce. Because there are so many practical applications, brands are embracing AI in eCommerce at an accelerating pace. Learn why...
The Luxury Data Gap – Overcoming Privacy and Anonymity in Luxury eCommerce
Luxury consumers expect personalised and exclusive experiences both online and in store, however the market has its own nuances when it comes to data.
A Real-World Guide to Holiday Readiness
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Are you ready for the holiday selling season? Sure, the season of giving may be months away, but now is the time to tune your eCommerce environment and finalize digital marketing plans to drive holiday sales...
Marketing Case Study: Stranger Things Product Placement & Brand Partnerships
Netflix promoted nostalgic items in Stranger Things, driving revenue through brand partnerships and subscriptions. How did brands capitalise on this move?
Next-Gen Managed Services: Continuous Delivery and Integration
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Managed services enable continuous monitoring and improvements to commerce environments. As customer expectations morph and more brands deploy disruptive technologies, managed services are more important than ever. Learn why...
Influencing Marketing – How Beauty eCommerce Uses Social Media & Influencers
Beauty brands use social media and influencers to connect with consumers. But this content can be aligned with other channels to drive transactions and deliver a seamless customer experience.
Selling Direct in Consumer Packaged Goods
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Digitally native brands have altered consumer expectations through design, marketing, and distribution of consumer packaged goods. These direct-to-consumer (DTC) brands are slowly but surely eroding...
Mobile CRO – How to Increase eCommerce Conversion Rates Through Mobile-First Design
Brands should be thinking mobile-first to boost conversion – think fast load times, smart search and navigation, mobile-friendly UX, speedy checkout, and more.
A B2B eCommerce Solution Speeding Digital Sales
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FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.