Ideas, inspiration and innovation. This was what students delivered at the inaugural Ideathon, a marathon innovation event hosted at the Wharton School of Business and proudly sponsored by LiveArea and Ralph Lauren.
Elliott Jacobs discusses what brick-and-mortar retailers can learn from 2019’s peak holiday season, such as experiential retail and pop-up distribution tactics, and how to adopt agility in their retail footprints.
We gathered insights from NRF 2020 reflecting common themes threaded through conference content that offer a glimpse into where retail is headed, interesting trends, and how brands are thinking about and caring for customers.
Due to the impact of fast fashion and digital brands, leaders will need to take more risks to stay ahead of the pack and embrace more flexible approaches in many parts of their operations, business models, supply chains, and distribution strategies.
Each business has unique challenges when it comes to reducing its impact on the environment, whilst keeping commercial benefits in mind. LiveArea’s Richard Mathias outlines sustainability strategies for businesses to consider.
Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, LiveArea EMEA discusses how a positive digital user experience design can help build brand trust.