Each generation is unique in how they are swayed to press the buy button. When it comes to digital commerce, each wants to be met on their terms. Nowhere is this more apparent than in the way each age group buys fashion and apparel through digital channels.
Once commerce was local. But in today’s digital age, it’s abundantly clear that those who’ll lead both B2C and B2B sales will be global in outlook, reach, and delivery. The prize is an outsize market.
Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?
Listen to LiveArea and Fluent Commerce explain how to truly deliver on the omnichannel promise, giving your consumers the seamless shopping experience they expect.
How do you know it’s time to redesign your online store? Every brand is different, but there are telltale signs and it all starts with asking the right questions.
PFSweb, Inc. (NASDAQ: PFSW) has appointed industry veteran Jim Butler as executive vice president and general manager of its LiveArea business unit, effective June 11, 2019.
As you begin to plan post-launch remember you can tackle enhancements in phases and it may be more effective, rather than in another large project format.
As eCommerce rapidly develops in India, it’s vital global retailers understand potential issues before entering the market, such as taxes, digital penetration, payment methods and logistics.
Magento announced last September it will stop supporting Magento Commerce 1 in June 2020. It may be one year off, but it’s not too soon to start the transition from the enterprise edition to Magento Commerce 2.
LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.
