It’s no secret that a new generation of business-to-business (B2B) customers is rising in the ranks of your clients’ organizations. Raised as “digital natives,” they expect a consumer-like experience while transacting business online. Now is the time to take B2B eCommerce in your business to the next level. But how?
While many with iOS 15 updates coming, email marketers should be aware of key changes that Apple is labeling “Mail Privacy Protection.” Before the dread sets back in, keep in mind that opting into Mail Privacy Protection will be optional.
To better understand the retail industry’s approach to innovation, LiveArea, a Merkle Company surveyed retail decision makers across three regions: the UK, the USA, and the Netherlands, to explore the drivers, priorities, and investment needs of their company’s particular approach to innovation.
How can older generations adapt and feel confident in this fast-changing technological landscape? There are a few tools that they can employ in order to improve their skills in areas like using social networking platforms, learning new skills, and accessing information.
As shoppers become more digitally savvy, and businesses lean more into technology to differentiate themselves, eCommerce teams are often tasked with both creating fresh brand experiences and refining the ones already in place to keep up with high demands of omnichannel shoppers.
If you are worried about losing your third-party pixels, things will be ok. There are far better, more valuable, and accessible data every company has access to in first-party data.
A Conversation About Conversational Commerce and Chatbots
The future lies in merging physical and digital worlds, and this is exactly what SPREE Interactive is doing as it brings multiplayer, free-roaming virtual reality or VR gameplay to shopping malls, family entertainment centers, and museums in Europe, U.S., and the Middle East. This is a booming sector LiveArea is helping to foster.
Recently, Google has been sharing more information about phasing out third-party browser cookies. But what is a browser cookie anyway? Cookies are just data points stored in your web browser that allow websites to track users and customize web experiences.
In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”
Here are eight things eCommerce retailers can implement throughout their eCommerce stores to appeal to today’s conscious consumer.
Recently, Oracle announced that in 2022 it will discontinue Bronto. This news got us thinking – what should you look for when choosing a new email marketing platform?
To elevate its status among data protection and privacy advocates, Apple is dramatically changing how and what user information is shared with apps. What does this mean for marketers?
This ebook focuses on the opportunities headless commerce provides for each business area, as well as exploring the benefits, challenges and questions to ask your business.
LiveArea will debut LiveArea Scan & Go™ at CES 2021. The proprietary retail technology allows in-store shoppers to shop safely and avoid checkout lines.
At LiveArea we are excited to join CES for the first time to debut our latest innovation, LiveArea Scan & Go™, the pioneering app-free, contactless payment technology.
LiveArea is among the commerce service providers shortlisted by Forrester in its Now Tech report, which analyzed 35 commerce service providers that made the cut in North America.
LiveArea’s Richard Mathias discusses the Klarna personal data controversy, and why retailers should offer more control and clarity to deliver an optimal online customer experience.
LiveArea’s Paul Lynch discusses how headless architecture can leverage online learnings to elevate the in-store experience, as well as other evolving customer touchpoints.
LiveArea Digital Marketing experts offer insights into Google’s most recent updates – the ones you need to know about – along with a view of what’s coming.
For many companies – both B2C and B2B – the IT landscape can be bewildering. Download LiveArea insights to learn why and how to evaluate your commerce technology now.
Sales and use tax classifications, calculations, and compliance are more complex than ever and continue to evolve at a rapid pace. This complexity is why tax automation is critical to customer experience.
Google introduced a set of signals that more accurately measure page experience. LiveArea breaks down these metrics, and how businesses can prepare.
A PWA is a hybrid between an app and a mobile site that takes advantage of modern browser advances to produce a superior mobile experience. Is it right for you?
Read Paul Bidder’s thoughts progressive web apps, and how PWAs will usher in the next phase of digital customer interactions.
If you are a marketer or commerce executive learn why PWAs represent the next level of customer engagement. And, if you’re a developer, explore the challenges and opportunities around implementing PWAs.
Recently, HCL Technologies expanded its strategic partnership with Google Cloud, which will now be the preferred cloud platform for HCL’s software offerings, starting with HCL Commerce – formerly IBM WebSphere Commerce.
Google has launched an entirely new version of Google Analytics. Learn why you should implement Google Analytics 4 now.
Faced with growing uncertainty during the COVID-19 global crisis, Google announced that merchants now can market their products for free on Google’s shopping platform.
Say goodbye to third-party cookies in Chrome. This change will have far-reaching impact on anyone who leverages cookies to identify users or serve ads.
LiveArea’s Solutions Director James Wilson discusses how headless commerce architecture allows innovative front-end experiences, making customer interactions more relevant, frictionless and memorable.
Consumer trust is built around the feeling that brands have their best interests at heart. Benoit Soucaret, Creative Director, LiveArea EMEA discusses how a positive digital user experience design can help build brand trust.
LiveArea’s Richard Mathias discusses the impacts of PSD2 on eCommerce merchants, and highlights how businesses can prepare for changes and embrace innovation in payments.
Video is a key tool in eCommerce user experience design. It improves conversion, boosts SEO, drives engagement on social media, educating and entertaining consumers.
Personalised digital experiences can help brands build loyalty and drive sales. Find out what brands should consider when starting out with personalisation.
Consumers demand seamless retail experiences and digital touchpoints, in-store and online. How does Endless Aisle help retailers meet these expectations?
It’s time to start consistently using attribution models to make well-informed marketing and investment decisions.
Consumers today expect to find what they want any time, any place. They turn to smart phones, tablets, laptops and other devices to find stores, compare prices, check reviews.