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Technology

Mapping the customer journey – the hidden steps

Knowing all the steps your customers take in their interactions with your brand is key to defining your relationship with them and anticipating their actions.

Dreamforce 2021 – Salesforce Announces New Tech Offerings

It is unbelievable that over month has already passed since the Dreamforce 2021 was live on salesforce+, Salesforce’s new steaming service. Following tradition, Dreamforce delivered jam-packed content covering product announcements, workshops, guest sessions, and lot more over the three-day event and extending onto their streaming platform.

Riding the B2B Wave


Riding the B2B Wave

It’s no secret that a new generation of business-to-business (B2B) customers is rising in the ranks of your clients’ organizations. Raised as “digital natives,” they expect a consumer-like experience while transacting business online. Now is the time to take B2B eCommerce in your business to the next level. But how?

Inspiring Innovation: Building Retail Agility

Inspiring Innovation: Building Retail Agility

To better understand the retail industry’s approach to innovation, LiveArea, a Merkle Company surveyed retail decision makers across three regions: the UK, the USA, and the Netherlands, to explore the drivers, priorities, and investment needs of their company’s particular approach to innovation.

What is Gerontechnology


What is Gerontechnology

How can older generations adapt and feel confident in this fast-changing technological landscape? There are a few tools that they can employ in order to improve their skills in areas like using social networking platforms, learning new skills, and accessing information.

Understanding Intent


Understanding Intent

As shoppers become more digitally savvy, and businesses lean more into technology to differentiate themselves, eCommerce teams are often tasked with both creating fresh brand experiences and refining the ones already in place to keep up with high demands of omnichannel shoppers.

Inclusive Design and Leading with Empathy


Inclusive Design and Leading with Empathy

In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”

Headless Commerce for the  C-Suite

Headless Commerce for the
C-Suite

This ebook focuses on the opportunities headless commerce provides for each business area, as well as exploring the benefits, challenges and questions to ask your business.