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Ideas & Trends

The Metaverse and What it Can Do For Your Brand

The Metaverse, or Internet 3.0, isn’t just immersive, it is changing the way we buy, trade, and even how we relate to each other. The reason why people are calling it Internet 3.0 is that it is not something completely new. It is a further evolution of the way internet already works today.

Online Shopping: Know Your Sector

While we’ve discussed the importance of knowing your customer in a previous post, knowing your sector and where you sit within it is also important. If your customer expects a specific offering or service because of the sector your products sit in, they may be dissuaded from purchasing from you if you don’t meet their expectations.

Online Shopping: Know Your Customer

Online Shopping: Know Your Customer

Whilst customers are on your site, it’s important to understand their behavior and intent in order to respond in that moment in a way that supports how they discover your products, and gain an affinity with your brand.

Selling Experience not Ownership

Selling Experience not Ownership

At a very basic level, the sharing economy is about selling the use of a product, not the ownership. Let’s take a look at the key advantages of the concept that make it the right time for retailers to consider the approach.

How to Build Flexible Digital Commerce Teams

How to Build Flexible Digital Commerce Teams

As shoppers become more digitally savvy, and businesses lean more into technology to differentiate themselves, eCommerce teams are often tasked with both creating fresh brand experiences and refining the ones already in place to keep up with high demands of omnichannel shoppers.

NFTs and the Future of Commerce


NFTs and the Future of Commerce

Why are NFTs making headlines and why are they changing art, collectibles, and more for years to come? I have answers and more on why NFTs could be the future of collectibles and eCommerce as we know it.

Remote College to Remote Work


Remote College to Remote Work

There is a unique group, a class if you will, transitioning from college to work during the pandemic. Their last semester or even last year was spent attending classes online, missing out on vital in-person work sessions and collaboration, and, instead, spending hours behind a screen.

Recalibrating Luxury for the  Digital Age

Recalibrating Luxury for the
Digital Age

In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo. But digital and distinctive aren’t mutually exclusive – or they don’t have to be. Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.

Holiday 2020:Predictions to Plan By NOW

Holiday 2020:
Predictions to Plan By NOW

This year’s holiday season is going to be the most unpredictable peak season we have known. To help with preparation, LiveArea has compiled these Top 5 Predictions: Preparing for Peak Season in a Year of Deep Disruption.

Coronavirus Part 2: A Reason to be Optimistic

Coronavirus Part 2: A Reason to be
Optimistic

While many people are worried about the immediate impact of the virus, opportunity exists now for companies. The companies that will flourish are those that don’t fear the disruption, but look at it as an opportunity for the future.