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DATA ANALYTICS

Digital-first brands curate a customer journey that generates vast tranches of data that can be collated, understood, and acted upon.

​DATA ANALYTICS

The world is awash in data. With this rising tide, the ongoing challenge for brands lies in curating data from an increasingly vast universe of sources and quickly delivering insights to practitioners who can apply it intelligently.

LiveArea specializes in helping clients develop and execute digital analytics strategies to make more intelligent use of data. As personalization grows more essential every day, a comprehensive analytics strategy and agile tools are more imperative than ever.

Our best-in-class tools and technologies combined with our experienced analysts deliver insights and actionable recommendations to help guide your business decisions, improve site performance, and personalize marketing messages.

Building out a strong analytics implementation is the foundation for any data-driven digital strategy. Our analysts start each engagement by learning about your business and understanding your goals and objectives. We align data capture and strategic analysis against these business goals to enable actions for maximum return. ​

Our certified analysts have a wealth of experience analyzing data across many different verticals in B2C and B2B spaces.  Our team assists brands with answering questions around data accuracy, gaps in customer analysis, inadequate marketing attribution, technical tagging, and setup questions.

​We provide advanced data analysis, consulting, and staffing support. Our team is expert across data strategy, platforms, and technology to ensure you get the most out of the data at your fingertips. ​

 

Specialties

Strategy:

  • Analytics consulting and strategic planning
  • Data maturity assessment​
  • Customized training

Technology & MarTech:

  • CDP & DMP
  • Digital analytics (Adobe, Google Analytics, GA4)
  • Tag management (Analytics & Marketing Pixels)

Analysis & Insights:

  • Reporting and dashboard visualizations
  • Advanced analysis
  • Conversion rate optimization (testing and personalization) ​

Activation:

Explore our services.

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Connected Commerce

NXT Intelligence™

Orchestrated Services

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Performance Marketing

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Product Innovation

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Service Design

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NORTH AMERICA    1.800.920.4959    |    EMEA    +44 (0) 20 3475 4000

NORTH AMERICA
1.800.920.4959

EMEA
+44 (0) 20 3475 4000

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