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Nordic cool.

Nordic sporting goods supplier Active Brands reveals elegant online stores. Chic sites with unique user experiences launched by LiveArea connect to the identity of these premium brands: Kari Traa (women’s sportswear), Johaug (women’s sportswear), Dæhlie (running and cross-country skiwear) and Sweet Protection (sports helmets, protection and apparel).

The highlights.

Design elegant digital storefronts for 4 premium brands.

Exceptional 97/100 Salesforce SRA (Site Readiness Assessment) score.

Create unique user experiences leveraging one platform.

Active Brands device grouping

Premium brands.
Premium experiences.

Active Brands delivers unique customer experiences across four brand sites leveraging one Salesforce Commerce Cloud Solution. Kari Traa is the fastest growing women sports brand in Europe, with faceted search and navigation for speedy product browsing. The Johaug site’s rich product pages and product guides are in-tune with women’s performance sports enthusiasts. Cross-country skiing brand Dæhlie heightens UX with faceted search and navigation. And Sweet Protection provides technical insight into its product range with in-depth product information and its “Look Inside the Helmet” interactive 3D product viewer.

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