Works like a charm.
With the Crocs Jibbitz™ Personalizer, an interactive digital experience tool designed by LiveArea, Crocs footwear becomes a canvas for creativity and personal expression.
The mobile-first online tool can be used to embellish the iconic clogs and sandals with Jibbitz charms. With exactly 13 holes in each Crocs Classic shoe, fun-loving fans can choose 26 Jibbitz charms and see their artistry online, in real time for a more engaging, entertaining shopping experience.
The results.
Increase in average order value.
Rise in units sold per transaction.
A charmed life.
Using the Jibbitz™ Personalizer, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with unique style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.
“Customization is a key topic in retail and footwear today,” said Feliz Papich, Director of Global Digital Product Management for Crocs. “Our Jibbitz Charm Personalizer gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorize Crocs shoes in a creative way that simplifies purchases, too.”
In addition to receiving a Webby Award in the websites shopping category, LiveArea’s work with Crocs has received seven AVA Digital Awards, with two Hermes Creative Awards and one Muse Creative Award.
MORE WORK
To advance its European hold, Champion invested in a localized commerce site and digital strategy.
Responsive digital flagship redesign exudes high-end aesthetics to match the watches and the brand.
Content and product mix and mingle to show off every side of this very active passion brand.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.