Increase in average order value.
Rise in units sold per transaction.
A charmed life.
Using the Jibbitz™ Personalizer, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with unique style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.
“Customization is a key topic in retail and footwear today,” said Feliz Papich, Director of Global Digital Product Management for Crocs. “Our Jibbitz Charm Personalizer gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorize Crocs shoes in a creative way that simplifies purchases, too.”
In addition to receiving a Webby Award in the websites shopping category, LiveArea’s work with Crocs has received seven AVA Digital Awards, with two Hermes Creative Awards and one Muse Creative Award.