Works like a charm.
With the Crocs Jibbitz™ Personalizer, an interactive digital experience tool designed by LiveArea, Crocs footwear becomes a canvas for creativity and personal expression.
The mobile-first online tool can be used to embellish the iconic clogs and sandals with Jibbitz charms. With exactly 13 holes in each Crocs Classic shoe, fun-loving fans can choose 26 Jibbitz charms and see their artistry online, in real time for a more engaging, entertaining shopping experience.
The results.
Increase in average order value.
Rise in units sold per transaction.
A charmed life.
Using the Jibbitz™ Personalizer, buyers can select, place, and purchase charms in a visual representation of Crocs clogs and sandals, personalizing shoes with unique style and creativity. The palette includes hundreds of charms across multiple categories, including symbols and sayings, well-known characters, emojis, food, letters and numbers, sports, and more.
“Customization is a key topic in retail and footwear today,” said Feliz Papich, Director of Global Digital Product Management for Crocs. “Our Jibbitz Charm Personalizer gives us a global platform to engage and entertain customers, and makes it easy and fun to accessorize Crocs shoes in a creative way that simplifies purchases, too.”
In addition to receiving a Webby Award in the websites shopping category, LiveArea’s work with Crocs has received seven AVA Digital Awards, with two Hermes Creative Awards and one Muse Creative Award.
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