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Fender Site Screens

The artists behind the music.

A key aspect of the Fender redesign was to bring the musicians behind the guitars to life and create a sense of community and authenticity with genuine rock-n-roll culture at its heart. Gear, artists, and content are strategically intertwined at every level. Editorial-style sections are designed to serve as destinations for exclusive interviews, articles, performances, tips, and lessons—a true music hub that also happens to sell guitars, amps, and more.


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