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Digital elevated to art.

La Prairie fulfills the quest for timeless beauty through the highest standards of advanced technology combined with caviar, gold and platinum precious ingredients, and high-touch service. It sought to elevate digital to art.

Beyond supporting La Prairie in the expansion of its global digital footprint, LiveArea undertook the remastering of a unique user journey across several areas.

  • Curated an elegant browsing experience from start to finish.
  • Remodeled the presentation of the brand catalogue, through an innovative, simplified guided selling concept that escorts clients through their buying journey.
  • Encapsulated the boldness of the La Prairie brand, through the redesign and enrichment of the heritage section of the site, with new interactive brand chapters, plus an extensive art section.
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“We required an intricate balance between our elevated luxury aesthetic and transactional performance to heighten our eBusiness acceleration, while strengthening our clients’ bond with the La Prairie brand, its story and the unique experience of its precious creations.

We enjoyed working with LiveArea’s creative team, due to their empathy with the brand, their understanding of luxury and their flexibility in supporting a luxury brand through the process of a digital transformation. This has helped us to push the boundaries, and brought a whole new level of agency contribution to the delivery of one the world’s first hard luxury digital models in the beauty category.”

 

–Olivier Astié, Global Chief Digital Officer, La Prairie

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