Two-part harmony.
Marc Jacobs is fashion’s favorite rebel. The designer’s rule-breaking creativity informs his imaginative fashion and accessories and his irresistible makeup vision. In redesigning Marc Jacobs Beauty, LiveArea creates an online store that mirrors the look and feel of the high-fashion brand but adds a beauty dimension tailored to the purchase of cosmetics. The fashion-forward brand closely connects its fashion and makeup presence in online channels, creating visual design harmonizing the lines.
The highlights.
Grow sales.
Simplify purchases.
Create stylized, cohesive design and user experiences.
The elements of style.
Makeup tutorials and style advice guide beauty buyers and offer a cohesive brand narrative for fashion and beauty. Shopping on the site is an elegant experience designed with simplicity in mind. Product detail pages are equally stylish, offering striking imagery, professional use tips, product reviews, and insight into Marc’s inspiration for individual products. Products featured on the home page can be instantly acquired through an “add to cart” feature that eliminates the need to click through the store to buy. The brand’s Salesforce Commerce Cloud platform responds to business users as elegantly as the user experience designed by LiveArea – fashioning beauty for brands.
Services.
MORE WORK
New branding is translated to a vibrant online store and product showcase with vividly colored pages and fresh functionality.
La Prairie required an upgrade to its website, envisioning an enriched digital mansion that could become the eFlagship of the La Prairie luxury house.
Beauty brand incubator Kendo Brands launches powerhouse beauty brands.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.