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Plop. Fizz. Drink. Repeat.

Nuun’s fizzy, colorful tablets – about the circumference of a nickel – pack a potent punch, blending flavorful botanicals with electrolytes, antioxidants, and anti-inflammatories for clean, healthy hydration. The popular brand is seeing effervescent results from a data-driven tiered loyalty program created by LiveArea that’s tripled customer lifetime value and reinforces an emotional connection to Nuun as it expands into new markets.

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A thirst for data.

Today, Nuun products are sold in more than 5,000 outlets in the U.S. and are available in over 30 countries. To infuse more ways to interact with its growing consumer base, Nuun turned to LiveArea to design and implement a rewards program. Teaming with loyalty partner Yotpo, LiveArea designed a program that not only starts conversations with customers but creates and reinforces an emotional connection to Nuun.
We analyzed customer data to understand personas and the customer journey and tailored the program with this data. The tiered program rewards purchases with points and encourages referrals, social media activation, and more.

“At least 70% of our loyalty program members have made multiple purchases since joining. For a program that’s only been live for about six months, we’re very pleased,” said Emily Baird, Direct to Consumer Manager. And the ranks of Nuun loyalty members continue to swell, doubling since the program’s inception.


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