New branding is translated to a vibrant online store and product showcase with vividly colored pages and fresh functionality. Color palettes reflect the visual identity of collections. Imagery hints at ingredients – think orange for vitamin C in Truth and olive green for Balance’s botanicals. Consumers can choose their paths to products – by type of skin care, concern collection and even ingredients. For consumers new to the brand, an interactive skincare finder simplifies discovery and provides a recommended skincare regime based on responses to a brief quiz. Based on Salesforce Commerce Cloud, the Ole Henriksen flagship brings skincare to life online.