Ready. Set. Glow.
Natural ingredients in Ole Henriksen’s award-winning skincare line read like a spa menu: Avocado. Cucumber. Orange. Lemon. No wonder the brand is famous for its Ole Glow®. Named for Denmark-born creator, Ole Henriksen, and inspired by his spa expertise, professional-strength formulas deliver radiant results. A LiveArea design makeover aligns the brand’s digital flagship with its refreshed direction – including four unique collections: Truth, Balance, Nurture, and Transform. Color codes for each collection make it easier for consumers to find, identify, and buy the perfect product.
The highlights.
Simplify product discovery through a digital skincare finder.
Increase customer engagement through storytelling and education.
Translate refreshed branding to digital experiences.
It’s a natural.
New branding is translated to a vibrant online store and product showcase with vividly colored pages and fresh functionality. Color palettes reflect the visual identity of collections. Imagery hints at ingredients – think orange for vitamin C in Truth and olive green for Balance’s botanicals. Consumers can choose their paths to products – by type of skin care, concern collection and even ingredients. For consumers new to the brand, an interactive skincare finder simplifies discovery and provides a recommended skincare regime based on responses to a brief quiz. Based on Salesforce Commerce Cloud, the Ole Henriksen flagship brings skincare to life online.
MORE WORK
The designer’s rule-breaking creativity informs his imaginative fashion and accessories and his irresistible makeup vision.
La Prairie required an upgrade to its website, envisioning an enriched digital mansion that could become the eFlagship of the La Prairie luxury house.
Connecting people with the healing power of 100% natural plant-based products.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.