Ready. Set. Glow.
Natural ingredients in Ole Henriksen’s award-winning skincare line read like a spa menu: Avocado. Cucumber. Orange. Lemon. No wonder the brand is famous for its Ole Glow®. Named for Denmark-born creator, Ole Henriksen, and inspired by his spa expertise, professional-strength formulas deliver radiant results. A LiveArea design makeover aligns the brand’s digital flagship with its refreshed direction – including four unique collections: Truth, Balance, Nurture, and Transform. Color codes for each collection make it easier for consumers to find, identify, and buy the perfect product.
The highlights.
Simplify product discovery through a digital skincare finder.
Increase customer engagement through storytelling and education.
Translate refreshed branding to digital experiences.
It’s a natural.
New branding is translated to a vibrant online store and product showcase with vividly colored pages and fresh functionality. Color palettes reflect the visual identity of collections. Imagery hints at ingredients – think orange for vitamin C in Truth and olive green for Balance’s botanicals. Consumers can choose their paths to products – by type of skin care, concern collection and even ingredients. For consumers new to the brand, an interactive skincare finder simplifies discovery and provides a recommended skincare regime based on responses to a brief quiz. Based on Salesforce Commerce Cloud, the Ole Henriksen flagship brings skincare to life online.
MORE WORK
Today, Vari is seeing stand-out results in B2B and B2C channels as customer engagement is elevated and sales rise.
The designer’s rule-breaking creativity informs his imaginative fashion and accessories and his irresistible makeup vision.
Artistry for the people, by the people – that’s Kat Von D Beauty.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.