Ahead of the game.
The Entertainer is driven by a mission: to be the best-loved toyshop – one child and one community at a time. It is the largest family-owned toy retailer in the UK and, despite an unstable environment for toy retailers in recent times, The Entertainer is thriving. The building blocks include a bold omnichannel approach along with services and technology from LiveArea and SAP Commerce.
YOY increase in sales.
YOY increase in site speed.
YOY increase in search conversion.
As well as unique in-store experiences, The Entertainer offers a frictionless online and mobile customer experience, enhanced by a click-and-collect service. The Entertainer chose LiveArea as its long-term partner to assist in the strategy and implementation of SAP Commerce technology. The SAP Commerce solution provides the infrastructure for a content and image-rich, interactive and responsive online user experience. Enhancements include a mobile-first approach, streamlined customer journey for faster buying, improved performance to support higher levels of traffic, faceted search and navigation, and a ‘Present Finder’ tool. The site closely reflects in-store branding, demonstrating The Entertainer’s synergistic approach to in-store and online.
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.
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NORTH AMERICA 1.800.920.4959 | EMEA +44 (0) 20 3475 4000
7001 Columbia Gateway Drive, Columbia, Maryland 21046-2289
+44 (0) 20 3475 4000