YETI Partners with PFSweb’s LiveArea to Redesign New eCommerce Site
April 12, 2017
Founded in Austin, Texas in 2006, YETI is a leading premium cooler and drinkware brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions.
The new site will connect the YETI brand story to the commerce experience through an intuitive, well-crafted digital framework. To complement the storytelling, the site will be targeted to drive customers, fans, kindred spirits, and gift givers to purchase.
Mark Moskal, Executive Creative Director at LiveArea, commented: “What’s not to love about working with YETI? It’s a distinctive brand obsessed with making premium products for wild-at-heart outdoor individuals. We’re thrilled to be working with the YETI team to design the next YETI.com and look forward to its debut later this year.”
The new YETI site is scheduled to go live this summer.
LiveArea is an award-winning global commerce services provider. Our comprehensive portfolio of capabilities combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses, and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. A PFSweb business unit, LiveArea has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore. For more information, visit www.liveareacx.com.
About YETI Coolers
Founded in Austin, Texas in 2006, YETI is a leading premium outdoor brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.
About PFSweb, Inc.
PFSweb (NASDAQ:PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Canada Goose, PANDORA, T.J. Maxx, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, please visit www.corporate.pfsweb.com.
View the press release on ir.pfsweb.com