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BUSINESS TO BUSINESS

Getting down to business.
Creating connected, compelling
commerce for B2B.


BUSINESS TO BUSINESS

B2B commerce is changing, morphing into a B2C-like experience.

Close to 75% of B2B buyers research half or more of their work purchases online. Digital leaders getting this transformation right are generating five times more revenue than companies lagging on the digital front.

As commerce experts with vast experience working with B2B enterprises, LiveArea helps brands enable innovation, growth, and competitive advantage in an increasingly digital and technology-savvy marketplace.

In addition to delivering B2C experiences, we help brands empower customers, business users, sales teams, and channel partners. We apply strategy, design, technology, and digital marketing to address the challenges and opportunities facing B2B brands today across their businesses.

b2b commerce stats

FastTrack logo

FastTrack logo

FastTrack logo

Accelerate your path to profit
with FastTrack Commerce by LiveArea.

Digital transformation is changing B2B sales and operations as more brands embrace eCommerce to better serve buyers, create compelling customer interactions, and grow sales. But going to market quickly and economically with enterprise-class technology can be challenging – until now. FastTrack Commerce by LiveArea is an SAP-Qualified Partner Package built expressly for SAP Commerce Cloud and designed to meet the unique needs of B2B commerce. In just 16 weeks, you can launch an eCommerce platform harnessing the power and flexibility of SAP Commerce Cloud, ranked a B2B solution leader by Forrester.

“Leveraging LiveArea technology and expertise, we’ve created a more fulfilling and consistent customer experience across all our sales channels.”

SCOTT BAUHOFFER, SENIOR VICE PRESIDENT AND GENERAL MANAGER, ECOMMERCE, ADVANCE AUTO PARTS

BRANDS WE WORK WITH

Advance Auto Parts Client Logo
Drive Medical Client Logo
SnapAV Logo
Vetsfirstchoice Client Logo

B2B

Distribution icon, b2b commerce

DISTRIBUTION

Manufacturing icon, b2b commerce

MANUFACTURING

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B2B2C

CASE STUDIES

Advance Auto Parts case study thumbnail

Firing on all cylinders in the retail automotive parts aftermarket.

New Pig case study thumbnail
New Pig

New Pig turned to LiveArea to eliminate data complexity and roadblocks to access by implementing Google Analytics 360.

SnapAV case study thumbnail

Amping up online B2B sales through digital channels and empowering dealers.

THOUGHT LEADERSHIP

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B2B Web Content Marketing Writing Tips Blog

B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.

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FastTrack Commerce News Release
FEATURED POST

FastTrack is LiveArea’s take on essential B2B commerce. In project after project, we have learned the common pain points our clients face, and the large and small design decisions that make up an effective, usable commerce site.

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Artificial Intelligence Connecting the Dots
FEATURED POST

Artificial intelligence (AI) is the ‘defining technology’ of our times. Despite obvious benefits in automation and customer experience, businesses have been slow to...

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Generational Spending Whitepaper
FEATURED POST

How do age groups differ when it comes to online buying behavior? What are the hallmarks of each generation? Find out in Lens on Generational Spending.

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B2B Buyer Personas Customer User Templates Blog

LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.

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Webinar Recording - Commerce in B2B Rules
FEATURED POST

Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes a successful B2B commerce project.

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