BUSINESS TO BUSINESS
B2B commerce is changing, morphing into a B2C-like experience.
Close to 75% of B2B buyers research half or more of their work purchases online. Digital leaders getting this transformation right are generating five times more revenue than companies lagging on the digital front.
As commerce experts with vast experience working with B2B enterprises, LiveArea helps brands enable innovation, growth, and competitive advantage in an increasingly digital and technology-savvy marketplace.
In addition to delivering B2C experiences, we help brands empower customers, business users, sales teams, and channel partners. We apply strategy, design, technology, and digital marketing to address the challenges and opportunities facing B2B brands today across their businesses.
Accelerate your path to profit
with FastTrack Commerce by LiveArea.
Digital transformation is changing B2B sales and operations as more brands embrace eCommerce to better serve buyers, create compelling customer interactions, and grow sales. But going to market quickly and economically with enterprise-class technology can be challenging – until now. FastTrack Commerce by LiveArea is an SAP-Qualified Partner Package built expressly for SAP Commerce Cloud and designed to meet the unique needs of B2B commerce. In just 16 weeks, you can launch an eCommerce platform harnessing the power and flexibility of SAP Commerce Cloud, ranked a B2B solution leader by Forrester.
“Leveraging LiveArea technology and expertise, we’ve created a more fulfilling and consistent customer experience across all our sales channels.”
SCOTT BAUHOFFER, SENIOR VICE PRESIDENT AND GENERAL MANAGER, ECOMMERCE, ADVANCE AUTO PARTS
BRANDS WE WORK WITH
B2B
DISTRIBUTION
MANUFACTURING
B2B2C
CASE STUDIES
Amping up online B2B sales through digital channels and empowering dealers.
New Pig turned to LiveArea to eliminate data complexity and roadblocks to access by implementing Google Analytics 360.
Firing on all cylinders in the retail automotive parts aftermarket.
THOUGHT LEADERSHIP
LiveArea's Richard Mathias discusses different personas in B2B manufacturing and distribution, and how different roles and processes can define the customer journey.
FEATURED POST
Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes a successful B2B commerce project.
FEATURED POST
In an ideal world and with the perfect B2B eCommerce platform, pricing would be simple. Unfortunately, it's not. If you are just getting started in B2B or you are considering a B2B eCommerce platform...
FEATURED POST
B2B is complicated, but taking a page from B2C sellers can simplify sales and service.
B2B marketing content influences purchasing decisions by educating, entertaining, and building trust. Read LiveArea’s writing tips for creating memorable B2B content.
FEATURED POST
How do age groups differ when it comes to online buying behavior? What are the hallmarks of each generation? Find out in Lens on Generational Spending.
