The face of health and beauty is changing as brands apply digital technology more liberally. Personalization. Social media. Augmented reality. Learn how digital pioneers like L'Oreal and emerging brands are using technology to transform the customer journey. Download, “Bringing Health and Beauty to Life Online."
How brands like Anastasia Beverly Hills and Kylie Cosmetics are driving explosive growth with digital tools that create emotionally engaging experiences.
The role interactive tools play in accelerating purchase decisions.
Sample Case Study from the Whitepaper
L’Oréal is the world’s largest beauty and
cosmetics company. Once a local Parisian hair
dye manufacturer, the label now features a vast
portfolio of professional and consumer product
brands and is widely considered the industry’s
top digital beauty pioneer.
With continuously expanding beauty lines,
L’Oréal sought to launch multiple brands
with similar commerce solutions, but create
individualized, highly branded customer
experiences for each. It sought to retain the
old-world apothecary feel of its Kiehl’s-branded
products while also observing the luxurious,
refined experience of Lancôme – all under one
roof and on one ecommerce platform.
L’Oréal launched Kiehl’s with LiveArea in 2011.
After a successful implementation and vigilant
management, L’Oréal entrusted us with three
more beauty brands, all using similar commerce
services. Since the profitable addition of Lancôme,
YSL, and Giorgio Armani, L’Oréal has entrusted
LiveArea with a growing number of beauty brands.