Commerce is killing it today as brands take aim at engaging customers with disruptive tools and technologies. Artificial intelligence, headless commerce, cutting-edge search capabilities and other disruptors are transforming how customers interact with brands online, in store and through social media. This eBook -- the first in a series -- explores digital disruptors, and provides insight into tools and technologies that brands can weaponize for Killer Commerce.
Disruptive tools and technologies targeting customer engagement
Numbers Tell a Story
was the increase in sales leads Harley-Davidson saw within three months of applying AI to highly-specific customer targeting.
consumer-focused connected products will be in use within the next two years, leading to an explosion of touch points.
of online shoppers say they are more likely to buy a product after watching branded social video content.
of all web-browsing sessions will completed without a screen by 2020.
brands are embracing continuous integration/continuous delivery and deployment.
Applying AI to Fuel Competitive Advantage
AI can be used to accurately forecast what customers are purchasing and when, and can monitor competitive product mixes and pricing.
In the B2B world, oil and gas company Total developed a platform to manage competitor data. The solution provides intelligence through gathering, analyzing, and summarizing information from the media, external publications, and industry conferences. It crawls and manages structured and unstructured data, well beyond the capabilities of people or traditional data processing tools. A knowledge base of innovations, economic and environmental patterns, and business news is compiled, and findings are displayed on a dashboard with geographical context.