The velocity of change in eCommerce continues to accelerate and consumers are speeding the pace. Commerce tools and technology are redefining how brands engage and interact with customers. But it is commerce strategy that is the real weapon – the true game changer in digital transformation today. This ebook – part two in the Killer
Commerce series – explores disruptors across commerce, and provides insight that brands can weaponize for Killer Strategies.
was spent in online marketplaces globally in 2018 or over 50% of online sales.
of retailers and brands have an omnichannel strategy in place or a plan to invest soon.
of respondents in a customer survey said they do not feel they receive a personalized shopping experience in-store and online.
of all B2B product researchers are digital natives.
is the increase in lifetime value of omnichannel shoppers over those using one channel.
Turning Up the Volume on B2B Sales
SnapAV manufactures and distributes high-quality audio, video, and CCTV solutions. A growing network of more than 8,000 dealers sells and installs SnapAV’s expanding line of solutions – home theater systems, security technology, and more. The company sought to grow online B2B sales through digital channels and empower its dealers to sell more efficiently.
A LiveArea solution creates a B2C experience that more effectively highlights products, simplifies reorders, enables hierarchical access among users, and allows shoppers to find what they want with new search-related features quickly. Extended sites allow the brand to spin up multiple sites for unique market opportunities, leveraging a unified feed for pricing and product information. And, through role-based pricing, resellers can view MSRP and list prices and create a client-facing view that reveals MSRP only.