Gloss gossip. Blusher blogs. Mailbox mascara. Beauty brands go further to connect deeper with consumers.
Those who engage in a two-way conversation are likely to succeed. A socially-aware, price-conscious, less brand-loyal consumer is on the rise. Brand interactions must be Instagrammable, informative, and inspiring.
LiveArea's report identifies the unique factors at play in health and beauty, and advises how brands can curate stories, eCommerce, and in-store experiences that delight and inspire.
LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.