Gloss gossip. Blusher blogs. Mailbox mascara. Beauty brands go further to connect deeper with consumers.

Those who engage in a two-way conversation are likely to succeed. A socially-aware, price-conscious, less brand-loyal consumer is on the rise. Brand interactions must be Instagrammable, informative, and inspiring.

LiveArea's report identifies the unique factors at play in health and beauty, and advises how brands can curate stories, eCommerce, and in-store experiences that delight and inspire.

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LiveArea is a global commerce services provider that blends innovative strategy, creative design, and industry-leading technology to bring digital commerce to life. We work with brands people love and we fuel that passion by creating signature customer experiences. We empower brands to sell more and connect with customers on a deeper level.

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