Gloss gossip. Blusher blogs. Mailbox mascara. Beauty brands go further to connect deeper with consumers.
Those who engage in a two-way conversation are likely to succeed. A socially-aware, price-conscious, less brand-loyal consumer is on the rise. Brand interactions must be Instagrammable, informative, and inspiring.
LiveArea's report identifies the unique factors at play in health and beauty, and advises how brands can curate stories, eCommerce, and in-store experiences that delight and inspire.