Commerce in B2B Rules:

Delivering success in the era of

digital transformation

B2B commerce projects are often complicated with diverse goals and layers of decision makers. Without smart management, projects can exceed initial budgets and timeframes, conflict with legacy systems, and lack

internal buy-in.

Richard Mathias, Senior Technology Architect and Rich Morgan, Area Vice President SAP Sales Lead, discuss what makes for a successful B2B commerce

project delivery.

What you will learn.




What are the key challenges for wholesalers, distributors, and manufacturers when it comes to delivery operations?

To meet business goals, should businesses build in-house competencies, outsource a project, or combine both?

Which key rules ensure successful platform implementation?

Our speakers.

Richard Mathias | Senior Technology Architect, LiveArea

Richard Mathias is a Senior Technology Architect at LiveArea EMEA. An alumnus of Cambridge University who started his career at British Steel in Port Talbot, Richard is an experienced IT and commerce professional, having previously worked in strategy, consulting, technology and operations services provision. Richard specialises in bringing people, process, technology and innovation together to help B2C and B2B companies achieve measurable success.

Rich Morgan | Area Vice President SAP Sales Lead, LiveArea

Rich Morgan has spent his career of 25+ years working with dozens of clients to unlock the power of customer engagement through digital transformation. In his latest endeavours, Rich has focused on helping B2B customers realise the benefits of digital transformation to drive impactful business results and exceed KPIs.

Brands we work with.

What are you waiting for?  

Download our webinar recording

Commerce in B2B Rules:

Delivering success in the era of digital transformation

Subscribe to LiveArea Communications.

LiveArea is a global commerce services provider that blends innovative strategy, creative design, and industry-leading technology to bring digital commerce to life. We work with brands people love and we fuel that passion by creating signature customer experiences. We empower brands to sell more and connect with customers on a deeper level.

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