Digitally native brands have altered consumer expectations through design, marketing, and distribution of consumer packaged goods. These direct-to-consumer (DTC) brands are slowly but surely eroding the market share of traditional brands. The message for CPG brands is clear: Ignore D2C at your peril. This is not a passing fad or trend; this is an evolution of the CPG space.
LiveArea’s white paper identifies the unique factors at play in CPG, and advises how brands can embrace digital, and become more authentic and agile in the way they sell direct to consumers.
How do CPG brands compete against today's digital disruptors?
SELLING DIRECT IN
A school of ‘piranha’ D2C start-ups are taking small, but not inconsequential, bites out of traditional global CPG brands. They’ve had a meteoric rise in popularity and attract a lot of attention from the media. Consider this:
of consumers would rather buy direct from a brand
of retail brands said they plan to launch a D2C channel, 23% plan to do so within a year
of CPG sales growth is predicted to come from DTC channels
New brands are springing up all the time. Many aren’t household names yet, but they’re moving fast. They’re agile, re-engineering new products and offerings to surprise and delight customers. Leading examples include:
• Casper – Mattresses
• Hello Fresh – Meal kits
• Hubble – Contact lenses
• Warby Parker – Eyeglasses
Download Selling Direct in Consumer Packaged Goods.