BRINGING

TO LIFE ONLINE

The face of health and beauty is changing as brands apply digital technology more liberally. Personalization. Social media. Augmented reality. Learn how digital pioneers like L'Oreal and emerging brands are using technology to transform the customer journey. Download, “Bringing Health and Beauty to Life Online."

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How brands like Anastasia Beverly Hills and Kylie Cosmetics are driving explosive growth with digital tools that create emotionally engaging experiences.

The role interactive tools play in accelerating purchase decisions.

L’Oréal is the world’s largest beauty and cosmetics company. Once a local Parisian hair dye manufacturer, the label now features a vast portfolio of professional and consumer product brands and is widely considered the industry’s top digital beauty pioneer.

With continuously expanding beauty lines, L’Oréal sought to launch multiple brands with similar commerce solutions, but create individualized, highly branded customer experiences for each. It sought to retain the old-world apothecary feel of its Kiehl’s-branded products while also observing the luxurious, refined experience of Lancôme – all under one roof and on one ecommerce platform.

L’Oréal launched Kiehl’s with LiveArea in 2011. After a successful implementation and vigilant management, L’Oréal entrusted us with three more beauty brands, all using similar commerce services. Since the profitable addition of Lancôme, YSL, and Giorgio Armani, L’Oréal has entrusted LiveArea with a growing number of beauty brands.

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