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PAID MEDIA AND SEARCH

Never underestimate the investment in visibility and awareness.

PAID MEDIA AND SEARCH

Paid media puts your brand in front of your target audience – and in that spotlight, great things can happen.

Advertising tools such as Google AdWords, Facebook Advertising, and others are key to launching ads that reach audiences to increase awareness and sales. At LiveArea, the paid media campaigns we manage extend beyond keywords and bidding optimizations. Our paid search marketing initiatives can include pay-per-click search advertising, display ads, and branded content – all with the same goal in mind: to increase your visibility, precisely where you want to be seen.

 

Audit. Analyze. Achieve.

Our work begins with an extensive audit to evaluate your paid media efforts from all angles. We also conduct a thorough analysis of your competitors’ strategies to assess how you stack up and identify gaps that create opportunities for you.

With this insight, we recommend specific actions to ensure you achieve your audience objectives. A successful plan includes leveraging channels such as paid search, paid shopping, social media, and display to properly segment and target your desired audience. We put our paid search experts to work evaluating all your channels — paid search, paid shopping, search advertising, display advertising, and paid social — strategically and technically.

We combine these learnings with your program goals, and our expertise to build a high-performance paid media plan that:

Maximizes return on investment
Applies audience targeting effectively
Uses budget allocations for long-term success

Paid media programs we build are holistic and include detailed performance and KPI forecasts to align expectations and validate success.

 

Specialties

  • Social media advertising
  • Paid search and shopping
  • Display retargeting and programmatic display and video
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Explore our services.

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Connected Commerce

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Orchestrated Services

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Performance Marketing

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Product Innovation

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NORTH AMERICA
1.800.920.4959

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+44 (0) 20 3475 4000

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