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The Lens

Bringing ideas, trends, technology and culture into focus.

Dreamforce 2021 – Salesforce Announces New Tech Offerings

Dreamforce 2021 – Salesforce Announces New Tech Offerings

It is unbelievable that over month has already passed since the Dreamforce 2021 was live on salesforce+, Salesforce’s new steaming service. Following tradition, Dreamforce delivered jam-packed content covering product announcements, workshops, guest sessions, and lot more over the three-day event and extending onto their streaming platform.

Riding the B2B Wave


Riding the B2B Wave

It’s no secret that a new generation of business-to-business (B2B) customers is rising in the ranks of your clients’ organizations. Raised as “digital natives,” they expect a consumer-like experience while transacting business online. Now is the time to take B2B eCommerce in your business to the next level. But how?

Selling Experience not Ownership

Selling Experience not Ownership

At a very basic level, the sharing economy is about selling the use of a product, not the ownership. Let’s take a look at the key advantages of the concept that make it the right time for retailers to consider the approach.

Dreamforce 2021

Dreamforce 2021

Continuing our proud partnership with Salesforce, the yearly Dreamforce event is always something to look forward to, and Dreamforce 2021 was no different.

Inspiring Innovation: Building Retail Agility

Inspiring Innovation: Building Retail Agility

To better understand the retail industry’s approach to innovation, LiveArea, a Merkle Company surveyed retail decision makers across three regions: the UK, the USA, and the Netherlands, to explore the drivers, priorities, and investment needs of their company’s particular approach to innovation.

How to Build Flexible Digital Commerce Teams

How to Build Flexible Digital Commerce Teams

As shoppers become more digitally savvy, and businesses lean more into technology to differentiate themselves, eCommerce teams are often tasked with both creating fresh brand experiences and refining the ones already in place to keep up with high demands of omnichannel shoppers.

What is Gerontechnology


What is Gerontechnology

How can older generations adapt and feel confident in this fast-changing technological landscape? There are a few tools that they can employ in order to improve their skills in areas like using social networking platforms, learning new skills, and accessing information.

Understanding Intent


Understanding Intent

As shoppers become more digitally savvy, and businesses lean more into technology to differentiate themselves, eCommerce teams are often tasked with both creating fresh brand experiences and refining the ones already in place to keep up with high demands of omnichannel shoppers.

NFTs and the Future of Commerce


NFTs and the Future of Commerce

Why are NFTs making headlines and why are they changing art, collectibles, and more for years to come? I have answers and more on why NFTs could be the future of collectibles and eCommerce as we know it.

Remote College to Remote Work


Remote College to Remote Work

There is a unique group, a class if you will, transitioning from college to work during the pandemic. Their last semester or even last year was spent attending classes online, missing out on vital in-person work sessions and collaboration, and, instead, spending hours behind a screen.

PFSweb to Sell LiveArea Business to Merkle for $250 Million


PFSweb to Sell LiveArea Business to Merkle for $250 Million

A global commerce services company, has agreed to sell LiveArea, its global customer experience and commerce agency business unit to Merkle, Inc., a leading technology-enabled, data-driven customer experience management (CXM) company within Dentsu Group’s international business, Dentsu International.

Understanding Juneteenth


Understanding Juneteenth

Juneteenth, a portmanteau of June and nineteenth, is also known as Freedom Day, Jubilee Day, Liberation Day, and Emancipation Day.

LiveArea is Proud to Celebrate Pride Month

LiveArea is Proud to Celebrate
Pride Month

June is Pride Month, and we at LiveArea are proud to mark these 30 days. This celebration not only observes and supports the right to equality everyone deserves, but it honors LGBTQIA+ contributions to business, the arts, engineering and science, and every facet of society.

Inclusive Design and Leading with Empathy


Inclusive Design and Leading with Empathy

In her role, Misty describes her job as ensuring “that whatever we put out into the world as a digital experience for our clients is as inclusive as possible. It’s about inspiring, advocating, educating, and finding all the ways we can welcome more people and help them feel more seen and valued.”

LiveArea Wins Mirakl Top Partner Award


LiveArea Wins Mirakl Top Partner Award

The “Partner to Win” category award recognizes a “partner that has consistently supported and empowered Platform Pioneers in their mission to transform their businesses with enterprise marketplaces while demonstrating an expert-level understanding of Mirakl’s marketplace technology.”

New Executives Join LiveArea in North America

New Executives Join LiveArea
in North America

Global customer experience and commerce agency LiveArea, a business unit of PFSweb, Inc. (NASDAQ: PFSW), has added two new executives to its North America leadership team to support the agency’s expanding capabilities.

Headless Commerce for the  C-Suite

Headless Commerce for the
C-Suite

This ebook focuses on the opportunities headless commerce provides for each business area, as well as exploring the benefits, challenges and questions to ask your business.

Recalibrating Luxury for the  Digital Age

Recalibrating Luxury for the
Digital Age

In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo. But digital and distinctive aren’t mutually exclusive – or they don’t have to be. Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.

Dreamforce To You: Chock Full of News

Dreamforce To You:
Chock Full of News

“Business is the greatest platform for change.” This refrain, the words of Salesforce Chairman Mark Benioff, was a throughline bringing together exciting announcements at the Salesforce “Dreamforce to You” virtual event. Here is a look at topics and announcements from the event.

Holiday 2020:Predictions to Plan By NOW

Holiday 2020:
Predictions to Plan By NOW

This year’s holiday season is going to be the most unpredictable peak season we have known. To help with preparation, LiveArea has compiled these Top 5 Predictions: Preparing for Peak Season in a Year of Deep Disruption.

LiveArea And Salesforce Fan Engagement eBook

LiveArea And Salesforce Fan Engagement
eBook

Today, sports fans demand a more rewarding, multi-channel relationship with sports clubs. The winners are connecting with fans in innovative ways, fuelled by digital channels. This Salesforce and LiveArea eBook breaks down the key steps of fan engagement.

Facing Change: A New Vision for Beauty


Facing Change: A New Vision for Beauty

Our experts had an insightful discussion on the future of beauty; uncovering the recent impacts on the industry, how health and beauty brands have overcome the major challenges seen in 2020 and how they can evolve to gain competitive advantage utilising simple, but effective strategies. 

Consumerism vs. Conscious Commerce: Striking the Balance

Consumerism vs. Conscious Commerce: Striking the Balance

The ‘convenience’ consumer is evolving to one with a conscience. Shoppers are balancing price, delivery and returns preferences with concerns around sustainability, ethics and trust. LiveArea and PFS explore our latest consumer research and discuss how brands can create exceptional customer experiences across the buying cycle.

Growing Profitable Search and Social Channels: Ask the Experts

Growing Profitable Search and Social Channels: Ask the Experts

Join LiveArea for Growing Profitable Search and Social Channels: Ask the Experts webcast. In this 30-minute webcast LiveArea’s Digital Marketing Experts, Courtney Hedges, Nicole D’Otona and Sarah Willard answer your questions and clarify how to develop an integrated paid search strategy.

Selling into Disruption: Bold Moves In Turbulent Times

Selling into Disruption:
Bold Moves In Turbulent Times

Join LiveArea for the Selling into Disruption: Bold Moves In Turbulent Times webcast. Get insights into how shopping is changing in these sectors and what four pillars will support transformation. Are personalisation, trust, data and mobile the antidotes that brands need? Find out from LiveArea customer experience and commerce strategy experts.

The Analytics Dividend: Ask The Experts Webcast

The Analytics Dividend:
Ask The Experts Webcast

Join LiveArea for The Analytics Dividend: Ask The Experts Webcast. In this 30-minute webcast LiveArea’s Digital Marketing Experts, Courtney Hedges and John Kalinoski answer your questions in tagging, auditing and implementing Google Analytics and Adobe Analytics.

Coping With COVID-19 in India: A General Manager’s Perspective

Coping With COVID-19 in India: A General Manager’s Perspective

In India, where LiveArea has a growing presence, the first case of COVID-19 was identified on 30th Jan 2020. By mid-March, it was evident that COVID-19 was not going away anytime soon. So our employees are helping daily wage workers through a campaign to raise funds and provide provisions to workers who have no source of income during the lockdown.

Home Working – A Managing Director’s Perspective

Home Working – A Managing Director’s
Perspective

The shift to 100% remote working has presented a number of challenges such as routine, communication, morale and wellbeing. LiveArea’s Paul Lynch discusses the key challenges and tips to overcome them during transitional times for businesses.

Coronavirus Part 2: A Reason to be Optimistic

Coronavirus Part 2: A Reason to be
Optimistic

While many people are worried about the immediate impact of the virus, opportunity exists now for companies. The companies that will flourish are those that don’t fear the disruption, but look at it as an opportunity for the future.

NRF 2020 Highlights byLiveArea

NRF 2020 Highlights by
LiveArea

We gathered insights from NRF 2020 reflecting common themes threaded through conference content that offer a glimpse into where retail is headed, interesting trends, and how brands are thinking about and caring for customers

5 Digital Trends Reshaping the Business of Fashion

5 Digital Trends Reshaping the Business
of Fashion

Digital trends are transforming almost every facet of fashion – from design and sales, to the launch of disruptive new digital brands and business models that can save the planet. What are these trends and business models, and what do they have in common?

Direct-to-Consumer Brands: Unstoppable Startups?

Direct-to-Consumer Brands:
Unstoppable Startups?

Direct-to-consumer” brands or “D2Cs” have altered consumer expectations through design, marketing, and distribution of consumer packaged goods, steadily eroding the market share of traditional brands. What’s behind the threat to traditional CPG brands?

And the Winner is … LiveArea


And the Winner is … LiveArea

Our creative design work for YETI, a leading manufacturer of outdoor lifestyle products, took top honors in the best website category for consumer products and services.

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