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Steinhoff UK Partners with LiveArea Headless Commerce

Bensons for Beds and Harveys Partner with LiveArea for Headless Commerce

Partnership to power new Bensons for Beds and Harveys sites with BigCommerce and Bloomreach architecture


London, UK – November 6, 2019 LiveArea, a leading global commerce services provider and business unit of PFSweb (NASDAQ: PFSW), has announced a partnership with Bensons For Beds and Harveys to overhaul its online stores and launch a new headless commerce platform.

The technology selected to drive the digitally-led innovation will be composed of BigCommerce and Bloomreach commerce architecture. BigCommerce is one of the industry’s most versatile enterprise commerce solutions, disrupting eCommerce as a software-as-a-service leader for fast-growing, mid-market businesses. Bloomreach will provide a world-class content management system (CMS) with an AI-powered search and merchandising solution. The headless commerce solution LiveArea is implementing will enable Bensons and Harveys to deliver experience-rich shopping, blending content and commerce.

“We are very excited to be continuing our omnichannel journey with BigCommerce and Bloomreach, orchestrated by LiveArea,” said Chily Fachler, Chief Digital and Information Officer, Bensons for Beds and Harveys. “We are looking forward to utilising this leading-edge technology to enable us to build a world class customer experience and step up our ability to react quickly and with flexibility to power our ongoing conversion rate optimization program. This is an exciting step forward for the business and our customers, as we strive to provide the best omnichannel proposition in our industry.”

“This project combines the best headless technology to create a truly innovative service for Bensons and Harveys customers,” said Paul Lynch, Area Vice President and Managing Director, LiveArea EMEA. “We’re delighted to be working such a forward-thinking solution that we expect to be a marker for others to follow.”

About LiveArea

LiveArea is an award-winning global commerce services provider. Our comprehensive portfolio of capabilities combines consulting, strategy, design/UX, technology, and digital marketing to bring commerce to life. For more than a decade, emerging businesses, and leading brands – including 30+ retailers ranked among the current Internet Retailer 500 – have turned to LiveArea to grow and transform their B2C and B2B commerce channels. A PFSweb business unit, LiveArea has offices in Dallas, Seattle, New York City, Raleigh, London, Sofia, and Bangalore. For more information, visit

About PFSweb, Inc.

PFSweb (NASDAQ: PFSW) is a global commerce services company that manages the online customer shopping experience on behalf of major branded manufacturers and retailers. Across two business units – LiveArea for strategy consulting, creative design, digital marketing, and web development services, and PFS for order fulfillment, contact center, payment processing/fraud management, and order management services – they provide solutions to a broad range of Fortune 500® companies and household brand names such as Procter & Gamble, L’Oréal USA, Canada Goose, PANDORA, T.J. Maxx, the United States Mint, and many more. PFSweb enables these brands to provide a more convenient and brand-centric online shopping experience through both traditional and online business channels. The company is headquartered in Allen, TX with additional locations around the globe. For more information, please visit

About Bensons for Beds

No one size fits all when it comes to finding the perfect sleep experience for customers, and that is why Bensons for Beds, the UK’s leading bed specialist, puts Sleep Wellness™ at the heart of everything it does. With nearly 70 years of experience in sourcing the best quality beds, frames and mattresses, Bensons understands how to design the perfect, tailored sleep experience.

Sleep is an essential part of everyone’s day, which is why every customer visiting a Bensons store is offered a complimentary sleepPRO™ assessment, allowing them to choose a comfort level that is right for them. Mattresses are rated 1 to 5 in terms of firmness, with 5 being the most firm. sleepPRO’s unique technology helps to match customers with their ideal mattress, so they get a perfect night’s sleep every night.

What’s more, Bensons has a highly skilled buying team that try, test and source the very best beds, mattresses, headboards, pillows, accessories and bedroom furniture for its customers.  Its collection of products includes over 43 bed frames and 120 mattresses from brands such as Silentnight, iGel, Sealy, Sensaform and Staples.

Bensons is also proud to have been awarded the BSI Kitemark across a range of products, demonstrating the highest possible quality standards, and has group manufacturing sites based in Wellington and Huntingdon – with 35% of its range coming from these two sites. In fact, 97% of its mattresses are handmade to order in the UK and are tested and guaranteed for five years.

With sustainability more of a concern than ever before in the UK, Bensons is also fully committed to becoming even more environmentally-friendly,and is constantly looking at how the business can be kinder to the environment with every new product introduced – considering every element, from product materials to production. Bensons is a proud supplier of Silentnight’s new eco range of mattresses, which contain eco comfort fibres made from 100% recycled plastic bottles. Bensons is also set to incorporate more chemical treatment-free fabrics and new filings, which are produced using less CO2, water and land use, into its new ranges this year.  In addition, Bensons customers also have the chance to recycle their old beds and mattresses via a dedicated service, where they can have their old products taken away on delivery of their new bed. In 12 months, Bensons has saved the equivalent of around 2,295 tonnes of mattresses from going into landfill and have only just started this journey.


About Harveys

Harveys is the largest furniture specialist in the UK with over 160 stores nationwide.

With over 50 years’ of experience in home furnishing, Harveys is devoted to helping customers achieve their own personal look and offer an extensive range of sofas, cabinets, dining furniture and accessories.

Harveys also provides an exclusive Sofas By You range enabling customers to choose the fabric, cushion filling, size, configuration, and feet on any of its sofa ranges, or legs and table finish on any of its dining furniture ranges.

Customers who buy furniture from Harveys can be sure of expert help and advice from staff, all of which is backed up by comprehensive customer service and after sales care.

All products are built to the highest quality standards and are available at affordable everyday prices.

Harveys is also proud to have been awarded the BSI Kitemark™ across a range of its products, demonstrating the highest possible quality standards. Handmade by skilled craftspeople, each of these sofas undergoes rigorous testing, including up to 23 individual tests to put the stitching, stuffing and structure through its paces. This proves that Harveys sofas go above and beyond to ensure durability and safety.