Elevating CX through intent-driven journeys and micro-moments
Personalization has been a useful tool in many brands’ strategy for some years. By collecting large amounts of customer data, brands are better equipped than ever to reach out and make a connection with their customers.
Understanding a customer’s journey is key for a brand to make itself relevant and front of mind to a customer at the right time in order to drive a purchase. Intent-driven marketing is becoming increasingly popular, but can be difficult to get right.
This eBook discusses in detail the changing landscape of intent-driven marketing, areas to avoid, and how to ultimately win at this newly emerging, highly personalized style of marketing.
No commitment required.
Intent and personalization – what customers expect and how brands are reacting
of customers say personalized customer care influences loyalty
of marketers who invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data, or both
of consumers globally expect brands to anticipate their needs before they arise
What are you doing to overcome these challenges?
Read more in the full eBook
TRUSTED BY THE BEST
We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.
Columbia, MD (HQ) | Dallas | Los Angeles | New York | Raleigh | Seattle | Bangalore | Liège | London | Sofia
NORTH AMERICA 1.800.920.4959 | EMEA +44 (0) 20 3475 4000
7001 Columbia Gateway Drive, Columbia, Maryland 21046-2289
+44 (0) 20 3475 4000