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Understanding Intent:

Elevating CX through intent-driven journeys and micro-moments

Personalization has been a useful tool in many brands’ strategy for some years. By collecting large amounts of customer data, brands are better equipped than ever to reach out and make a connection with their customers.

Understanding a customer’s journey is key for a brand to make itself relevant and front of mind to a customer at the right time in order to drive a purchase. Intent-driven marketing is becoming increasingly popular, but can be difficult to get right.

This eBook discusses in detail the changing landscape of intent-driven marketing, areas to avoid, and how to ultimately win at this newly emerging, highly personalized style of marketing.

No commitment required.

Intent and personalization – what customers expect and how brands are reacting

82%

of customers say personalized customer care influences loyalty 

80%

of marketers who invested in personalization will abandon their efforts by 2025 due to lack of ROI, the perils of customer data, or both 

33%

of consumers globally expect brands to anticipate their needs before they arise 

What are you doing to overcome these challenges?

Read more in the full eBook

LiveArea
LiveArea, a Merkle Company is a full-service, global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. We work with brands people love and we fuel that passion by creating signature customer experiences.
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We bring insight and creativity to every engagement – not just artful design, but trend-setting strategy and technology, and unmatched experience.

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